How to Sell More $15,000 Face-to-Face Coaching Programs

How to Sell More $15,000 Face-to-Face Coaching Programs

I've worked with a lot of clients in the past who are having the same problem; they have award-winning high ticket coaching programs but they simply don't know how to properly sell them in the online arena. Are you one of them? Then, here are some selling and marketing tips that can surely boost your sales in no time:

First thing to do is to separate your coaching programs apart from the rest. You'll most unlikely to get the kind of attention you need if you're just one of those "forgettable marketers." How to do that? What I suggest is that you create a unique selling preposition. List down all the major selling points and benefits that you can offer. Then, pick the one that is considered most important by those people that you're targeting. Communicate this unique selling preposition using powerful words that can target the emotional hot buttons of your prospects. Do this right and you'll surely be able to drive more interested parties to your website.

Build a good reputation. Why would online users spend $15,000 on your face-to-face coaching programs? Give these people a valid reason to do business with you. Show them that you're really an expert and that you have proven track record in your field. Get as many people as possible to recommend your offerings. It will be great if you get previous customers to attest to the effectiveness of your programs. You can surely lure more people to do business with you if you can give them proofs that you were able to satisfy all your previous customer.

Communicate with your potential clients. As an internet marketer, you must understand that people will not just go to your website and make a purchase. Selling something online is much more complicated than that. Before you can lure people to do business with you, you need to get them to like and trust you first. You can do this by simply communicating with them as often as you can. Join them on different social media networks and send them informative newsletters every week. Encourage them to contact you by simply giving out freebies. It is through this that you can build a kind of relationship with these people that is based on trust.

Stronger online presence. Create a powerful website to mark your online presence. Ensure that it's far better compare to the website of your competitors. Then, be everywhere and make sure that you make your site's URL visible on as many web pages as possible. Use banners ads on your prospects' favorite web sites. Use PPC ads and paid links. Also, use article and search engine marketing. These are some of the best tools that you can use to reach out to wider market.

Money-back guarantee. You just have to admit that spending $15,000 on an information base product is very risky. It will help in convincing your prospects to buy from you if you back up your coaching programs with money-back guarantee. This simply means that you'll refund them their money if they're not 100% happy with your offerings.

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