How to Stop Making Excuses by Recognizing Their Disguises
Author: Jason Kerchner
Author: Jason Kerchner
There will always be things that you will consciously decide you don't want to do, for one reason or another. But it's those things that you are not willing to do because of disguised excuses that will hold you back from achieving your goals. Recognizing these disguises will help you to stop making excuses.
You know those tasks you SHOULD be doing, but you don't do. You have a "reason" for not doing them, don't you?
"I just don't understand technology, so I'm not going to set up a new website," or
"People don't care what I have to say, so I'm not going to make videos," or
"Calling leads doesn't work, so I'm not going to talk to anyone on the phone."
Look carefully at these "reasons" for not doing something. Each of them represents one of the three disguises of excuse. Once you unmask them, you will have the ability to stop making excuses. So, what are those three disguises?
1. UNWILLING TO TAKE THE STEPS. If you are unwilling to take the steps to accomplish some task, then you are simply making an excuse. In other words, if you want to make videos to promote your business, but you come up with reasons like this:
"I don't have a video camera," or
"I don't know how to make videos," or
"I don't have the right software."
Then really, it isn't that you don't want to make the video, rather the problem is that you don't want to take the steps necessary to make the video. You don't want to buy the video camera, or lean how to make videos, or purchase the software to do it.
2. NO BASIS IN FACT. If your reason for not doing something has no basis in fact, then you are making an excuse. For example, let's say that you decide you don't want to use article marketing to promote your business. You give the following reasons:
"Articles don't generate enough traffic," or
"Writing articles takes too much time," or
"People will not be interested in what I have to say."
Well, if you haven't tried writing articles, then you don't know how much traffic they will generate or how long it will take to write them. If you haven't published anything, then you don't know that people won't be interested. You are just making excuses.
3. DISCOMFORT OR FEAR. The last disguise that an excuse will hide behind is some degree of fear. If you feel uneasy or uncomfortable when thinking about doing a task, then fear is what is holding you back, rather than some other legitimate reason. For example, if you have a lead or prospect that you want to talk to, but you give reasons like these:
"They probably aren't interested in what I'm offering," or
"I'm just not a social person," or
"It's not the right time, they look too busy."
Then chances are you are letting fear hold you back. It's not that you don't want to talk to the prospect, it's that talking to the prospect makes you feel uncomfortable (which is a mild way of saying fearful).
Those are the three disguises of an excuse. Someone who does not make excuses doesn't say those things. Someone who takes action will say,
"I'll make the video, AND SEE WHAT HAPPENS," or
"I'll brainstorm a couple article ideas, start writing, AND SEE WHAT HAPPENS," or
"I'll talk to that person, AND SEE WHAT HAPPENS."
They might produce some videos over a two month period and determine that its not a good source of leads, or that they really don't like doing it and want to replace it with another marketing source.
They might call a lead with a script that doesn't work. So they use that information to create a new script and try again. They seek out and find people who have had success calling leads and learn what that person does. They might ultimately decide that calling leads is not for them.
But they only make a decision AFTER they have a LEGITIMATE reason. After they've had an EXPERIENCE and gotten some RESULTS.
Stop making excuses and start making decisions based on results.
And don't think, I'm just making an excuse for this one thing, so it's okay. If you make it for one thing, you give yourself permission to make it for other things as well.About the Author:
Jason Kerchner runs his own home-based business, and has to track down and eliminate his own excuses every day. You can read more about
how to stop making excuses on his blog at
http://JasonKerchner.com
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