How to Stop People From Clicking Your Ads

How to Stop People From Clicking Your Ads

While the title of this article might seem counterproductive for a PPC campaign, you really do need to know how to prevent people from clicking on your ads. You certainly don't want to stop everyone from clicking on your ads - just the people who will never in a million years make a purchase. After all, in the PPC advertising model you pay for every single click on your ad. Why on earth would you want to spend money paying for clicks from people who will never buy?

The best thing you can do for your PPC campaign is to begin qualifying search engine users before they click on your ad and drive up your advertising costs. You want to determine which users are most likely to buy and target them specifically to keep your marketing costs as low as possible. To do this, follow these simple steps:

o Be honest about your offer - and provide as much information as possible in the ad.

o Go negative with your keywords. To avoid getting traffic from similar but completely unrelated words, add negative keywords to your ad by entering the keyword preceded by a minus sign. (-keyword).

o Consider spending the extra money and buying a bigger ad to run on the AdSense network so that you have more space to describe your product and offer in detail.

While trying to limit clicks may seem counterintuitive, remember your ultimate goal: to get more BUYERS for your website. If there is no way someone will ever make a purchase, why do you want to pay for them to visit your site? A low click through rate is nothing to be ashamed of if the clicks you do get are quality clicks that frequently result in sales.

Now Pay Close Attention --

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