How to Tie In Promotional Gift Products to Anniversaries

A corporation or organization that hopes to carry out a great marketing campaign

may make a decision to provide every one of its clients some variety of promotional item. In that case, then the executives at that particular organization, or the actual owner of that business enterprise should begin studying the various anniversaries. A list of anniversaries could suggest the characteristics of the most fitting promotional gift products.

For example, while one seldom relates modest promotional gift products with giveaways from a tourist agency, the year 2012 might motivate announcement of that very relationship. That particular year will mark the end of 100 years following the launch of Lifesavers candy. It also represents the 100th anniversary for two of the 50 states Arizona as well as New Mexico. As a result, marketing of travel deals to those two southwestern regions could very easily integrate the distribution of Lifesaver candies.

In fact, the very companies that produce and sell promotional gift products ignored an opportunity to utilize that same marketing tool. In 2008, they could possibly have provided every one of their distributors with a package of small paper cups. Such cups can be employed to hold particular promotional items. Additionally, the first paper cup was created back in 1908.

Inside the healthcare sector, a useful product might well consist of a helpful piece of information. With that idea in mind, the members of that market should consider several approaching anniversaries. The year 2012 is going to mark a completing of 55 years since the discovery of interferon. The meaning of that discovery could be made clear to the proper patients, making use of some type of promotional item.

During 2012, members of the health care market should consider acknowledging a couple of other anniversaries. One in particular will be the 60th anniversary with regard to the assay process now referred to as RIA, and the 55th anniversary for launch of a crucial hemophilia treatment. In 2012, it will be 55 years after a compound known as Factor VIII first came off the production line.

Now, while this particular article started out with reference to the link between the travel industry and 2012, the opening paragraphs failed to talk about another enterprise that has a relationship to the year of 1912. That happens to be the jewelry industry. The truth is, the year of 1912, the Association of American Jewelers decided to launch the list of birthstones. That particular list assisted to make color an important part of any advertising tool utilized by jewelers.

Consequently, any company that makes business cards for jewelers may possibly wish to give away some multi-colored cards during 2012. They could use all the colors that they make readily available to people that purchase cards. That simple card might support the advertising of their small but colorful products.

How to Tie In Promotional Gift Products to Anniversaries

By: Tony Hodgison

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