How to Tune Into Online Conversations and Engage With Your Audience
How to Tune Into Online Conversations and Engage With Your Audience
Social Media is a digital medium and as such it is extremely measurable. Granted there are a number of closed communities, like FaceBook - when you can only access information when you have permission... that aside, but we estimate that around 80% is visible whilst Facebook does not share its data unless invited, there are open pages. There is more to social media than Facebook of course, and a lot of it is just plain, open. Twitter, most forums and nearly all blogs are accessible and search engine technologies already read them - to your advantage.
Interpretation is key Before you start anything, you need to see what is going on... Search engines are used to viewing a lot of data and search engines such as Google will help you find the data that you need. There are a range of dedicated and sophisticated tools out there that can help you develop your world view. Examining the underlying data will tell you whether you are working with positive or negative sentiment. Clearly interpretation is key, but the first top tip is to find ways of examining the data.
You cannot form an opinion if you do not have the data. There is a lot that you can see, links to posts, comments on posts, comments via Twitter, Technorati, Facebook and Forums. They all add up to providing a world view and the amount of data available across a range of media - paints a picture that will direct your future actions if you take notice of what you find. There are now a number of famous case studies for instance the one around Dell and its laptop battery problems referred to as Dell Hell...
However due to close monitoring and lightning reactions they were able to deal with the negative sentiment quickly and offer laptop owners assurances and handle returns to reduce the overall negative stress that this occasion caused and so in turn help to resolve the issue for consumers and ultimately repair their reputation. Here is another view - your business receives a letter of complaint - would you ignore it or would you write back with your side of the story hoping to solve the problem and demonstrate that you care about each of your clients, especially those that are having problems. The same should apply on the Internet yet some brands and most small companies are simply unaware. The very least your company should do is to monitor what is said about your brand online.
If it is good commentary - you should encourage this and thank them! This is common sense. It is a bit like the company who ignores feedback. Odd as it might sound, imagine a store where clients keep asking for ice cream - would the store get in ice cream and start satisfying demand or does the store put up a sign saying NO ICE CREAM SOLD HERE! There are a lot people out there talking about brand issues whether they know it or not. Discussions are taking place and you can find out what is said when and by who just by monitoring you keywords - and this works in every niche. With google keywords we can see the words people use, with social media monitoring you can see the level of interest and the conversation relating to those issues. Finally you can enter the conversation...
Latest market size information and industry overviews available for free from Click Here For Facebook Fans
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First:
Smart Cars for Seniors The ins and outs of Search Engine Marketing Hot Wheels Car - A Must Have For Cars Fans Buying Vintage Cars Online What To Do When Your Car Stop In The Middle Of Nowhere Update Your Computer's Drivers - How to Download Drivers Updates Quickly and Easily Use Of 3d Cad Modeling In Mechanical Engineering Design Audio Video Software Simple Guide to Follow Before Purchase Staten Island Nissan Leaf can be controlled by your smartphone How To File Your Taxes: Avoiding Audits And Your Tax Attorney Danube Delta - China Car Wash Tool - Train Wash Systems Houston Car Dealers- Gifts Ideas For Car Enthusiasts Brisbane cheap car rental gives you the best moments of your life