How to Use Promotional Products to Effectively Market Your Brand

How to Use Promotional Products to Effectively Market Your Brand

Gifting promotional products has become an effective way for businesses to build their brands. Whether it is distributing a pen drive with your company logo and marketing information or an imprinted pen with your company emblem, all can go a long way in brand building. However it is important to choose the right products for the target audience. A coffee mug with the company logo may not create a great impression with a CXO but can be fun for a junior employee. In today's business scenario logoed products are used extensively for specialty advertising. There are different parameters that need to be considered before you decide on business gifts. These include target audience, the budget that you are ready to spend and the overall objective of the exercise.

Promotional Items can be used effectively in brand building. Corporate houses distribute freebies to visitors when they set-up their stall in International Trade conferences such as SIBOS or present customers with mementos when they come for a visit. Many companies distribute Imprinted Promotional Items to their employees during Thanksgiving, Christmas and New Year season. These are all effective ways of creating a brand. Distributing advertising items to different stakeholders forms an important part of promotional strategy of today's businesses. The marketing and branding teams of Corporate Houses are responsible for creating advertising ideas and business gifts. In most medium and large sized companies there is a standard list of business gifts with price list that are readily available with the marketing team. If there is a requirement for promotional items for tradeshow giveaways or customer mementos they are able to quickly customize the items and deliver within a short time. Small sized companies generally deal with promotional gift requirements on a need basis. They place orders with leading websites that deal in promotional gift items for logoed products that can include anything from apparels, imprinted items or any other logoed merchandise.

Effective use of promotional items for branding forms the crux of specialty advertising. If the CXO is impressed with a promotional gift he may remember your company when making a business decision. A junior associate can talk about the wonderful coffee mug that she received as a freebie. In meeting room small items like writing pads or letter openers can also help in creating a lasting impression. Marketing budgets are not very elaborate for most companies. Therefore most of them try to utilize their budgets on promotional products in the best way possible. Great advertising ideas can create great brands even with a one dollar writing pad and a not so great' idea may not have the same impact even with a fifty dollar promotional gift. So, it is important to plan before you execute. The target customer, price, mode of delivery and packaging are some of the important aspects that should be considered before choosing a promotional item. The right choice can go a long way in brand building and create a lasting impact in the recipients mind.

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