How to Use Social Networks to Build a Big List of Clients

How to Use Social Networks to Build a Big List of Clients

Let everyone of your friends on Facebook and the other social networks know that you are in the insurance business.

Social networking is growing in popularity in leaps and bounds. Sites like Facebook and Twitter are in the top five sites visited in the world. At last check there were 75 million people on Facebook alone. These sites have created new opportunities to reach people online, even market them, if you know how to do it correctly. One thing that you can be sure of is that people who get on these sites enjoy talking about their selves. So marketing anything that lets these people talk about them selves is going to be a cake walk. Let your friends on Facebook and other social networks talk about there selves. When people talk about their children or their house this opens an opportunity for the sale of insurance.

The fact that Facebook and Twitter allow you to personalize your profile by using your real name, or a business name allows for a lot of free marketing. This draws attention to who you are as a person and who you are in business. This system allows you to stand out as a financial advisor this will also present you in a more human manner than a web site whose sole purpose is to sell insurance.

Start a financial group.

Start a group on Facebook that is based on a financial subject. Like how to make money in a dying market. Just don't name your group the life insurance group. Lets face people do not want to talk about Life Insurance. That said people do like to talk about saving money making money and spending money. People will join your group and open up on the topic of money. Once you have a group of people together, you have a fan club of sorts.

This helps in promoting your business as other people go to other social networking sites. They can refer you to other groups on other social networks as well this will help grow your business in a quick viral manor. Even if the people in your group never go elsewhere to promote your business, the fact that they are in a group that you started gives you a captive audience and relaxes many of the rules that Facebook has for marketing on Facebook. You can't spam others on their profiles with your offers, but in a group, it is perfectly o.k. to send messages regarding your services.

After finishing this article do a search for financial groups on Facebook and it becomes very clear this is a hot trend. The thing is only the large companies are using this form of viral marketing. So if an independent agent were to use this system the results could be incredible.

Now Pay Close Attention --

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