How to Use Video Streaming to Grow Your Internet and Online Business

How to Use Video Streaming to Grow Your Internet and Online Business

One of the most visited websites in the internet is YouTube, the free video-sharing website owned by search giant Google. Millions of people visit YouTube every single day to watch videos posted by millions of YouTube uploaders. A video that goes viral on the site can easily get a million views in the span of just a few hours. That's how powerful YouTube is in creating buzz and attention towards a single home made video. Furthermore, YouTube isn't the only player in this video streaming ball game. There are countless others like Ustream, MySpace video, Vimeo, Metacafe, etc..

If you are the owner of an internet or online business, making videos and sharing them online should be something that you should be exploring. A video about your product and business that goes popular online can do miracles to the growth of your website. Traffic to your website will go through the roof. Hundreds if not thousands of links will be pointing to you due to the buzz the video created. Who knows, a TV program might even interview you for a segment.

There are two major ways of utilizing videos to grow your online business. You can use the videos as merely marketing tools or you can sell the videos as products themselves. The latter will of course be more difficult to pull off but it's more profitable if everything goes as planned. However, if you are just beginning to use the medium, it is recommended that you use it as a marketing tool first and gain more knowledge and experience in it before you explore ways of selling it as a standalone product.

As a marketing tool, you simply use the video streaming and sharing sites to build awareness about your products and business. You use the videos to inform potential customers that your products exist. YouTube is of course the most popular video marketing tool out there so it's best that you start with it.

On the other hand, if you are going to treat your videos as products, there are also various ways you can use to sell them. You can record them, save them and offer them as downloadable products for a fee. You can also conduct video webinars. In a webinar, people pay you to be able to attend a video seminar that you set up at a specific time that will be conducted online.

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