How to Use Videos to Market Your Website and SEO
How to Use Videos to Market Your Website and SEO
Video marketing is the hottest way to promote your online business right now. Many companies spend a lot of money on advertising and SEO for their websites. But you do not have to spend a lot of money to advertise your online business. You first have to understand how video sites work to use them to market your business. YouTube is the largest video sharing site and the fifth largest website in the world. YouTube has over a billion views a day which gives you huge exposure. And best of all it is free to everyone. You will not find free advertising like this anywhere else.
Next thing to understand is that YouTube is actually owned by Google. So Google is going to pick up and rank these videos very highly and quickly. If your video is getting a lot of attention on YouTube, other video sites like Dailymotion, Yahoo, or Metacafe will want that attention too. So your video will get that much more attention. Now that you have a understanding of how video sharing sites work, here are some easy and inexpensive tips for promoting your business and helping your SEO with video marketing.
For making your YouTube video and make it stand out from the crowd and demand attention, your video must be very catchy, humorous or controversial, or maybe even for a cause. Breast Cancer Videos are popular now, so you could make a video to help raise awareness. In every video you create, add a message and then your advertisement. So that when people watch it, they get impressed through the message and likely to share with everyone. That is what is called a viral video. Come up with some ideas and get some friends together to shoot the video.
After your video is made you can use Windows Live Movie Maker to edit and create your video. You want to be sure and throughout your video, to put your website address in so it will be seen. If you want to you can get a T Shirt made with your web address on it so it will be seen throughout the whole video. That is also called branding your video.
Once your video is ready to go, you need to set up an account with video sharing sites like YouTube, Metacafe, Dailymotion, Yahoo Video, and MySpace. Then you also need to set up a free account with Tube Mogul. Tube Mogul lets you upload the video once and then distributes it to all the video sharing sites you have accounts with. It will save you a lot of time.
This is one of the most important steps you will need to take when uploading your video. You need to have the link to your website in the description of all your videos, that way you will have a back link everywhere your video ends up. This is not only advertising your website, but it is also helping you with your SEO. This is very powerful if used correctly.
Next you will need to focus on your keywords. By placing your targeted keyword in the title, description, and tags of your video, the search engines will be able to pick up on those keywords, and expose your video higher in the search results. Once again helping your SEO and leading to more views and target traffic to your website.
The last step is promoting the video. The problem that many companies face is, they upload the videos and wait for the customer to come to them. Use Facebook and Twitter to promote your videos. Once you have traffic, make another video. Keep the customers interested in your videos. That way it makes them want to talk about you and share your video and your name.
Now Pay Close Attention --
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