How to choose a SEO company for your website

How to choose a SEO company for your website

More and more businesses are discovering the power of internet and SEO. Therefore, it's no wonder that companies are turning to SEO firms to promote and place their website on Google and major search engines. Like any other industry, SEO industry also has many firms and SEO consultants who peddle their services as top-notch and reliable. But as an industry outsider, how can you find the best SEO Company for your business. What are factors that you should assess before selecting a SEO company for your website?

Here are few tips that will guide you in making the vest decision for your business and website.

The first way to judge a company is to see its track record, portfolio and past & current clients. If the SEO company has delivered first page rankings consistently then you can at least include them in the selection process. One sure shot way of assessing a company's capability is to check its business website and see its ranking for its major keywords. If it does not have decent rankings then you should stay clear of such company.

Experience also counts a lot in SEO industry. Experienced SEO consultants have a better knowledge of how search engines algorithms behave. SEO Consultants with many years of experience under their belt will inquire about your business, website and expectations. See their portfolio and check if they have ever done any SEO campaign related to your industry and what were their results. This will ensure that they know what needs to be done to get your website to the #1 page on Google.

Once, you are sure about a company's capabilities then ask them questions regarding their SEO processes and practices. Many SEO companies use black hat tactics to acquire results. They may show quick results but prove disastrous in long term. Such tactics can result in your site dropping in SERPs after few months or may even get banned by Google and other major search engines. As a legitimate company yourself, you should not risk your company's prospects and reputation by associating with companies that follow shady practices. If the SEO Company is not forthright on its tactics or tries to skirts the issue by saying that they use special tactics then it is a tell tale signal that this company indulges in unfair practices.

Many SEO companies guarantee first page results or results in 48 hours. Gullible businesses are lured by these false claims and throw away their hard earned money. Search Engine positions are determined by highly complex and secret algorithms followed by search engines. Any SEO company however big or established cannot guarantee either rankings or time frame. Any SEO Company advertising such claims can be safely avoided without another dekko. At best, a SEO company can make intelligent guess by factoring in many variables like age of the site, website's content, competition etc.

While choosing a SEO company, communicate with them thoroughly and judge their response to your questions, doubts and expectations. Did the SEO Company take time to understand your business and your aims? Did they promise you the moon? Are their prices too good to be true? Did they explain the whole SEO process to your in layman terms?

If you follow all the above tips, it will surely help you in deciding the right SEO Company for your website.

Author: Steve Schwab

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