How to choose the right promotional products

How to choose the right promotional products

Why are promotional products so popular? Everyone loves something for free particularly if it's useful or stylish so one of the reasons companies enjoy so much success using decorated merchandise in their advertising strategies is that they've tapped into the innate human love of the freebie. Another reason that promotional products are a staple of business marketing is that they offer a relatively fast, practical and exciting advertising solution. Decorated merchandise are particularly useful for new companies who are looking for an ingenious way of getting noticed. However, to be effective, decorated merchandise must be chosen carefully with the ethos and aims of the company in mind because there's a risk that they may do damage to your company's reputation and lose you respect, especially if humour is involved because it's so subjective.

So how do you go about making the right choice in promotional products? The first thing to understand is exactly what the principle of a promotional product is. Ideally, it should be a regular, everyday item, but one which has the name of your company or branded product displayed somewhere on it. When you are attempting to decide on the decorated merchandise for your company, it's good to ask yourself a few questions in order to correctly identify the ideal item. For example what kind of event will they be distributed at? Who will be receiving them? How much will the production cost you? And, how will the products be distributed to your target audience?

Once you have considered all of these factors, your choice of promotional products should become somewhat easier. For example if you are representing your company at a hairdressing or fashion and beauty convention, you might consider emblazoned combs, hair clips or head scarves which will be distributed in show bags at your stall. While the choice of promotional products will always be a highly personal one and one that responds to changes in your company or the interests of your customers, there are some items that are always guaranteed to be popular and not cause offence.

It's hard to go wrong with pens, which are cheaply produced and always in use. The most popular promotional products are generally popular for the reason that they are economic and useful. However, pens in particular have lost some of their promotional impact due to being so over-supplied in this sector. Who really needs that many pens? Most people have a substantial supply in their workplace stationary room so there's likelihood that your promotional pen will go unused.

That's not to suggest that the most popular promotional products should be ignored for example, calendars have enjoyed enduring popularity as decorated merchandise. Calendars are cheap to produce, easy to distribute and are viewed daily, as well as offering twelve pages on which to showcase your business. For the same reason, mugs can be a great customised gift which will remind recipients of your company every morning at coffee time.

While the process of selecting promotional products may take some time, once you come up with the right item, don't underestimate what it might add to your advertising campaign. Promotional products can be a very cost-effective method of promoting businesses via word of mouth, as well as inspiring a sense of loyalty to your business amongst existing customers.

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