How to design the perfect exhibition stand?
A firm that is planning to undertake exhibition stand hire needs to know how to create
the perfect design to attract customers and promote their brand in a positive way.
It can take a few weeks to design and create an exhibition stand so companies who are attending a trade show should plan in advance.
Businesses can design their own shell scheme solution to fulfil their criteria includinggraphics, lighting and portable furniture such as a literature display stand.
Alternatively a company can hire and design their own space-only solution, which includes modular display stands, banner stands and portable furniture.
This can all seem daunting so it may be a good idea for companies attending an exhibition for the first time to hire a firm that can help them design and then create the stand.
One of the ways to design a perfect exhibition stand is to ensure that it is unique and outstanding as the aim is to attract customers at trade showsfrom what can be a diverse and often varied audience, reports TSNN.
The industry news website states: "An exhibition stand is not limited in terms of displaying a product; it's not like a retail shop where a product can be demonstrated to a limited number of clients or customers.
"An exhibition is a place where people from every profession come and look for what they want."
The first stage in designing an exhibition stand is deciding how to set it up in regards to electricity and then choosing the layout for the stall.
Manufacturers of exhibition stands can help those companies that are unsure and these professionals will be able to guide them when it comes to the layout, shape and form of the stall.
The next stage is the interior design, which usually comprises of graphics on a banner stand or poster. Most manufacturers will provide guidance on this too.
The company can choose what message, logo or brand name it would like on the exhibition stand and decide what colours they would like to use.
Eye-catching colours can be chosen and graphics can be adapted to thestand'slocation. For example if itis going to be outside, it would be wise for the company to use a water-proof banner stand.
Audio-visual features can also be selected to aid in the design of a perfect exhibition stand. This can include TVs with adverts or a video promoting the product or music.
Lighting can also be installed to create an atmosphere and help the stand attract more customers because it is unique compared to rivals.
Exhibition stands are used at a number of events and one such conference is Counter Terrorism and the 2012 Olympics.
This exhibition takes place in Milton Common in Oxfordshire on October 12th 2010 and security personnel will be in attendance.
The event is being held to keep police and security officials up-to-date with the challenges that could face the London 2012 OlympicGames.
Hiring an exhibition stand company could be the best option for those unsure about designing one as the company will implement the requirements that the exhibitor needs.
Usually a small team of designers will help the exhibitor design a stand that fulfills their criteria andconstructitwhileensuring that the stall continues to meet their requirements.
The TSNN website wrote: "The basic layout of an exhibition stand must be in a way that the company's individual goals are met and the product display is outstanding."
It added that once specific requirements have been given, the professional exhibition stand manufacturers will construct the perfect stall with reliable and durable materials.
Some companies such as Display Wizard will create a 3D computer generated model of the exhibition stand to help the company visualise it before it is constructed.
How to design the perfect exhibition stand?
By: Derek Rogers
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