Increasingly, small to medium sized businesses are discovering that the power of the internet can be applied to local marketing as effectively as global marketing. More and more of these businesses are cottoning on to the fact that customers are using Google for local searches in ever increasing numbers and that this is enabling them to compete on level terms with much bigger companies with much bigger budgets.
Are you a local business watching this phenomenon but not sure what to do?
Are you wondering how you can take advantage of this seismic change in the advertising model?
But are you unsure as to exactly how to rank for Google search for local services?
Imagine how great it would be if you could rank for a competitive search term that will deliver real custom. Imagine if you could do it on a modest budget, possibly even less than you spend on a simple advert now.
Google, of course have recognised this and introduced the 'My Places' advertising model whereby you pay them for a 'place' on the first page. This is one solution but if you check out the listings you will find that there are loads of such businesses advertising. What you need to do is stand out and you do that by search engine optimisation. This sounds difficult but local amrketing, of course, is that much less competitive. It is not that difficult for you totake a relevant term and put yourself in a similar position. You will be surprised at how inexpensive it is and effective it is.
Your customers could be reading an article like this about your business, reading about how great it is, what great special offers you are running and much more.