For giving a website higher ranking in search engines it has to be indexed first by the webmasters. In a website all the web pages should get indexed properly. Some people think that indexing just the home page is enough for a site, but this thinking is wrong. As if you do the mistake of indexing only the home page than, your site would not ranking in the search engines for the targeted keywords that you have used.
According to an online study it has been found that backlinks are essential to get the site indexed. The search engines do not crawl the web pages on their own when a website is launched online, as in starting no recommendations for it are given. On internet every backlink is considered as a valuable vote for the website. Social bookmarking of a site is the latest technique used by webmasters for indexing purpose.
For instance a social networking site known as Digg' is famous for indexing websites for span of just 5 minutes. Many times it may take little longer time for a site to get indexed. Search engines do take their own time for picking up the bookmark and do crawling on the web pages. The time span taken by the search engines for indexing is around 1-3 days. Sometimes search engines mat even delay indexing for even a month. Such things occur when any problem is there with the website, so you have to try to identify the problem and likewise take relevant steps for it.
When a website uses duplicate content, the search engine would not index it. So try to write unique web content for your website. Copyscape is an ideal tool to check out whether the site content is unique or not. The tool of copyscape is used to check the duplication of the content. In order to use this tool you have to buy the credits, here limit is minimum 100 credits for its members.
The next step is to get as many back links as you can for your website. Without the usage of back links it becomes for the site to perform well in the search engines. In spite of having targeted keywords it becomes difficult to rank higher in absence of adequate back links. This does not imply that you should gather many back links in short span of time, it is a slow and gradual process. If the above mistake is done, than search engine would consider it as artificial link building.