How to get broadband in rural areas

Amongst broadband users there are few groups so vexed

, irritated or outright annoyed as those that live in rural areas.

The roll out of the latest broadband technologies always seems to reach them last and, if they're particularly annoyed, only after a lot of complaining and campaigning.

Their broadband deals tend to be a bit behind those of people in the cities in terms of speeds but also in terms of cost, for reasons that we'll go into below.

In general, there are two reasons for the differences between rural broadband infrastructure and that in more urban areas. The first is the physical environment and the second is the economics of investment.

To take the physical environment first. Traditional broadband though the telephone lines in the countryside is likely to be serving many homes over long distances from one exchange.

As we know, this type of broadband signal attenuates significantly over distances, making internet access slower for the end user. Without building a lot more exchanges, which is impractical, this problem seems pretty insurmountable and as much a fact of rural life as having to use more petrol to get down to the shops.

Second, since rural environments are more likely to incorporate aspects which are antithetical to good mobile signal - for example, dips and valleys or large mountains which the signal cannot penetrate - they can be a challenger for mobile broadband reception.

In fact, the only type of broadband which doesn't see a difference between the two environments is satellite because it's communicating directly with the satellite in space.

As the following examples show it's considerably more expensive to invest in rural areas and the effects tend to be less dramatic for users.

The increased costs of infrastructure are likely to be passed on in higher broadband costs too. For example, in the UK, most large exchanges are unbundled, meaning that different suppliers can install their equipment their and leading to greater competition and therefore cheaper prices.

In bundled or non-LLU telephone exchanges not only is there less competition and therefore higher prices, the incumbent operator - BT - charges a higher wholesale price so therefore prices are also higher for that reason.

So what does all this mean for how people should get broadband in rural areas?

Well, first of all it's not really worth getting stressed about broadband speeds in the countryside, especially if you want to get sky sports or access a

similar bundled service because those deals are likely to come with the most basic broadband.

There are also fewer deals with certain packages such as mobile broadband for iPad.

How to get broadband in rural areas

By: Julia Cook

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