How to get the most from your website
How to get the most from your website
How to get the most from your website
Most people when they log onto the internet and open Google, Bing or any other search engine, they are looking for something. They are looking for something to buy, a service or doing research. Just think that they are trying to find your products and services. The search engines do more than 2 Billion searches per month just in Australia alone.
To get your business in front of the people that are searching for your products and services you need to have a strategy. Anyone who comes to your site through a search engine is already looking for your products and services so they can be a qualified lead that are willing to pay for your products or services. You just have to convince them that you are what they are looking for and turn them into a client! To do that you need to decide on a number of points, some before you even launch your website:
Define the purpose of your web site.
What do you want your web site to do? With this question, you need to be as specific as possible. Thinking of both new customers and existing customers what will they come to your web site for. Your specifics can be "I want to sell 100 items per month" or "I want to reduce the number of calls to the office".
Translate your objectives into customer actions
You are going to meet your objectives when you get a visitor to convert to a client through an action. For a business, you may want to reduce the number of phone calls to the office but you first need to understand what those calls are about. The calls may be around Directions, Hours, Insurance, warranty, purchasing or appointments. All of these items can be handled by the website, which would then free up your staff for more important roles in the business. You then build a site around your requirements.
Design the website around the tasks
It always seems to a good idea to put as much stuff on your website as possible but sometimes more can be less. You want visitors to be able to focus on your site and also complete the tasks that you want them to complete so that you can do business with them.
Design each web page with a key objective.
By making each page a focus on one aspect of your business you are building a unique selling proposition (USP) for each product and service. This USP can then be linked in with Search Engine Optimisation (SEO) to ensure people who are searching for specifics are directed to the right page on your website. If all of your services are on one page or mixed in together then you could lose visitors and customers because the page may be too cluttered.
Be true to your brand
Your website is your face to the world. It is probably the first time a client will see your logo, USP, mission and it is an opportunity for you to educate your visitors. Always try to emphasise the value for money that your business brings to your visitors.
Improve your site
Always improve your site as an ongoing process. The internet spiders (components of the search engines that catalogue key words on your website) look for two main things freshness = content changes regularly and true to life = the comparison between content and meta tags. It has to match or it lowers your ranking.
Ever wondered why some companies are on the front page and others are on page 10, that is what SEO will do for your ranking. There are other components of SEO and to add to the stress of managing your website the processes Google use to rank your site can change and move you from page 1 to page 10 overnight.
So as you can see, your web site is not something that you just plonk up there and walk away from. It should be updated regularly. You can do that through social media, blogs, video blogs and forums or by updating the content of your web site.
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