How to get your site in front of viewers

How to get your site in front of viewers

How to get your site in front of viewers

Google is a name that almost everyone in the world knows and they should, as the world's most widely used search engine. Different people need a website for different reasons but if your intent is to find customers, clients, or gain any form of attention then you should start focusing on getting your site to rank high in Google. The internet contains so much information that it would take a person several lifetimes to read a fraction of the information, it needs the best organization possible. That's where search engines like Google, Yahoo, and Bing come into play. Learning to optimize your site will increase your search engine position and put you in front of more people. SEO or search engine optimization is a lifesaver for those of us who don't have a huge budget to pay experts to advertise our sites for us. However, many people don't really get SEO and end up doing the wrong things. This article will be discussing some of the common mistakes that occur when you're trying to optimize your site.

Graphics and images are a good way to give your site instant appeal, but be careful about putting too many on your site or you'll be damaging your SEO efforts. In fact, you could reduce your search engine rankings by having too many graphics and not enough content, which is what the search engines are looking for. Plain text on your pages might look boring, but it has a far greater effect on your results than text showing on images. Search engines aren't able to read images, so if your navigation links to other pages in your site are written on images, they're useless for SEO purposes. If you do use graphics, be sure to put your chosen keywords within the ALT attribute for each image. Search engines are able to read the ALT tags attributed to images and graphics, which can give your rankings a bit of a boost.

The second big mistake is internally linking your pages wrong. Your site's internal linking is all in your hands and it is an additional factor that you have 100% control over. Linking strategy is a gem that is not even employed by most and you can reap the rewards of having higher page rankings. Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren't utilizing it. Just try it and you will see results. And what makes it so great is that these are permanent results, not temporary. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?

You must build links in order to stay competitive but getting too many at once will alert Google that you are a possible spammer and they will penalize your site. Many people will lie to you and say that by getting thousands of backlinks at once to your new site you will get to the first page and stay there. But this doesn't work that way, as search engines like natural link building. Are you willing to get your brand new site sandboxed and de-indexed because you didn't have the patience to build your links naturally over time? Link building is necessary in the competitive online environment of today but you will actually outrank your competition by getting links a few links a day, consistently.

Just stay away from too much flashiness on your page and use ALT tags on your images whenever you can. If you use the mistakes you just learned about, you'll score higher in the ranks and you will never see yourself banished.

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