How to grow your business via the internet
You have a business and you know you need to be on the internet but its all a bitdaunting
. It does not have to be.Growing your business on the internet follows similar principles to building a real business. Let me show you how:
Step 1 Get a lay of the land investigate the neighborhood
In other words, do some competitor research (on the internet of course !)
How many competitors are there?
What are their customer niches / who are they appealing to?
What is their unique selling proposition?
What does their website look like?
What do you like / don't like about it?
How are they enticing customers to contact them?
- Contact me page
- Newsletter subscription
- Free something free consultation
- Special offer
- Gift
- Other . . .
Do they have a special offer, newsletter, blog, download, other resources?
Are they participating in social media and if so which ones and how many followers do they have ?
How many inbound links do they have?
Who links to them?
Step 2 Who do you want to do business with?
Who is your idea client?
What is it about your business that would appeal to them?
What is different about you do you offer?
What do you think your customers would want / value that you could provide for free?
Step 3 Time to design your shop front
You have7 seconds to capture someones attention on your website before they switch off so here are a couple of tips:
Have clean headlines
Not too much continuous blocks of text
Include pictures &video
Have a way clear call to action on the page above the fold
(meaning in the top left or right quarter of the page.)
Step 4 Don't Forget The Back Of House
In website term the back of house or basics of your website include
Clear site navigation
Heading that contain the keywords
Page title meta tags
Strong description meta tags
(this is the text that will appear in the search engine results).
Include alternative keyword rich Image text tags
If you have an actual online shop, make sure each product contains keywords
Installgoogle analytics code on each page so you can see how you are going and change what you are doing accordingly.
Step 5 Put Up Your Open For Business Sign
Submit site and site map to google and yahoo otherwise no one will find you
If you have a physical location go onto google maps
Sign up for google business listing
Submit your details to relevant directories
Start getting incoming links from relevant high ranking site
Step 6 Find customers by leveraging your existing network and building relationships with potential customers
Write a newsletter and get people to subscribe to it
Give away something for free in exchange for an e-mail address
(eg information, cheat sheet, tips, articles etc)
Start blogging
Post articles of article directories
Create a facebook fan page, import all your contacts and have them become fans. Let everyone know you are on facebook
Create a twitter account and link it to facebook
Find and sign up to relevant social media groups and participate in discussions
Advertise your services with google adwords or banner ads
So you see the internet is just another way of people finding you and social media is like an extension of word of mouth.
How to grow your business via the internet
By: ClotildeBlanchet
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