How to make your SEO Campaign effective?
How to make your SEO Campaign effective?
How to make your SEO Campaign effective?
Search engine optimization helps you in getting traffic to your website and hence in increasing your business. Here are some tips to improve your SEO campaign and to direct effective and good traffic to your website.
1. Follow the Google Webmaster Guidelines
Before starting SEO one must read the Google Webmaster Guidelines thoroughly. These guidelines will let you know how your website will be indexed and ranked in Google. Read and follow all the three guidelines listed below:
Design and content guidelines
Technical guidelines
Quality guidelines
2. URL Selection for Link Building
Avoid using long or non-descriptive database generated Urls. Prefer those sites for submitting your URL's which can convert visitors into leads or those which already have high page rank. You can also submit to those sites which appear even on the 2nd or 3rd page of SERP (Search Engine Result Page) for your keywords.
3. Extensive Keyword Research
Keyword research is done to find the optimum keywords for a website and needs to be done separately for each page. These optimum keywords help search engines to find the pages referred to by these keywords. Your keywords must be relevant to the page in which they are embedded. For this you need to do an extensive keyword research.
4. Competitor Analysis
Try to understand your competitors. Who are they? And what strategy are they usingfor SEO? Your competitors will never decrease, and the same way your competition goes. Check your competitors for their meta tags, content, backlinks, both On-page and Off-page factors.
5. Create Keyword Rich Meta Tags
You must include meta tags (title, description and keyword tags) in your web pages. Meta tags must not exceed their character limits. Your title tag must be unique for every page and must be relevant to the page. Description tag must include relevant keywords for that page. Your content must be qualitative as well as quantitative and must not be scattered. Avoid duplicate content pages. Navigation and sitemap of your website must be well organized.
6. Blog and Article Marketing
Keep updating your blog content regularly. Participate in forums and blog comments. Also keep interacting with your commenter. Use Social networking sites like Twitter, Facebook, etc. for promoting your blog in a smart way as they are very powerful communication tools.
Article marketing is another way to promote your website. Write an impressive and informative article relevant to your website content and the work you do and do article marketing on various article directories. Submit your article on various bookmarking sites like StumbleUpon, Digg,Mixx etc.
7. Press Releases
Press releases provide good backlinks for your website if it ranks well in the search engine for your website keywords. To gain regular traffic to your website, deliver news or new events that are going to take place in your company. Keep distributing your press releases to Yahoo and Google news.
8. Alternate html content for Flash Website
Flash website has a drawback over regular websites, as search engines don't execute action script for flash. Always include HTML code as an alternative in your flash website which will make search engines crawling easy.
9. SEO is an Ongoing Process
For every website SEO is a must and needs to be done regularly. Your website may be ranking high on a particular keyword for a particular month and the next month you find that your ranking has gone down. This is because your competitor is optimizing their website for that particular keyword.
Keep an eye on the statistics and analyze your website for the good and bad points. Always try to get a professional to perform SEO for your website as it requires the expertise and dedicated effort for which you may not have the time or the knowledge.
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