Every advertising campaign is launched with a defined purpose for which the media
vehicle should be able to deliver an effective brand message to the target customers.Last but not the least, it is also important to consider the occasional or situational factors to launch the promotion campaign.
Though Advertising activities continue round the year, the seasonal or occasional changes or factors should be considered while promoting brands to customers. For example, heavy advertising campaigns of cold drinks during autumn-end or winter season is completely irrelevant. Likewise, advertisements for warm woolen clothes in summer season do not make sense at all.
The features of any brand (which is to be advertised) should be clearly understood by the advertiser so that he can frame the advertising message accordingly. In terms of techniques, advertisers are not limited to use a single technique of brand advertising. It is authentic to use any technique of advertising if the very technique gels with the features or benefits of the brand. The only concern which advertisers should keep in mind is to launch the promotion campaign with an innovative approach. Yes, the brand communication should be themed upon an innovation so that customers find something new or different in the advertised brand. Presenting the same brand advertising idea or concept over and again to customers may probably result to boredom for the customers.
A different idea of brand promotion framed as a sparkling brand communication and launched through an interactive media vehicle, that's how a real ad campaign is launched.