How to optimize your web site URLs for search engines

How to optimize your web site URLs for search engines

Search engine optimisation is a marketing strategy that uses several techniques to increase the search ranking of a website. The techniques range from link building, article directory submissions and pay per click ads, to on site keyword integration, social media marketing and search engine index submissions. The higher the traffic to your website, the higher the sales and in turn the greater the revenue for your online business. However, even though SEO has effectively become a basic part of website development, one aspect that often falls through the cracks is the optimization of site URLs.

There are a number of ways you can make your website's URLs search engine friendly. The first tip is to keep the URLs short. Of course, this starts from the choice of the domain name and moves onto the different pages of the site. A long URL is not only difficult for internet users to remember, but it also does not of itself provide any SEO ranking advantage to your site or page.

Keywords are the single most important element of search engine optimisation. Once you settle on the keywords and key phrases you want to target, look for ways of integrating them in the URLs. With all other factors constant, search engines will give higher priority to pages whose URLs contain intelligible key words than websites that use random characters on the links. For instance, the www.examplehere.com/articles/seo is better than www.examplehere.com/atcls/se The page links should follow a directory format.

Certain special characters that are commonly used on URLs may inadvertently change the meaning of a keyword on the URL. For instance, using an underscore to separate two distinct keywords in the URLdirectory name will be interpreted as one word by the search engines and thus not be understandable. Instead a hyphen should be used if such word separation is required on the URL.

Another point is often misunderstood is the use of plural words on URLs. Using the singular form of a keyword does not guarantee ranking for the plural form of the keyword. For example, internet users looking for the keyword 'articles' will primarily get results from URLs using the plural form as opposed to those with the singular form, 'article'. However the plural form of the keyword will be well ranked even on searches based on the singular form of the keyword.

Another key factor is ensuring consistency with the web pages meta description as well as the title of the webpage. Avoid dynamic URLs as these may disrupt your link building efforts. As the dynamic links change, internet users attempting to access your through links on other sites will run into page errors.

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