How to promote your fashion product or service

How to promote your fashion product or service

You need to be very clear about who you are as a brand so you can effectively promote your fashion products and services. Why? Because knowing what you stand for and hope to represent helps you figure out which method is best for you to use. Are you a hip, cool brand catering to the younger crowd, for example? Then you have to do your promotions in a hip, cool way as well. Otherwise, you won't be able to send the messages you intend to, nor will you be able to steer your line to the image you want it to be associated with.

Listen to your target market

Aside from knowing your brand identity, you have to aware as well of your target market. Find out what makes them tick so you can devise a way that allows you to reach them in the quickest, most effective way possible. How to do that? Interviews are good because they allow you to go in depth with your target market. Interviews let you into the consumer's psyche so you can understand behaviors that affect how consumers make their purchases.

Unfortunately, interviews can be a hassle to do unless you're a big company that can afford to hire professional help. This doesn't mean though that smaller companies can't take advantage of interviews to boost their business. You only need to take a step back and go in a different direction. Enter The Internet.

Use the internet to promote your fashion line

1. Use online surveys

The internet is a great alternative to traditional interviews because it is highly accessible and costs less to use. You don't have to pool your interviewees together or schedule one-on-one sessions to be able to get data. You can just send your subjects emails, or even create online surveys.

2. Submit press releases

Another way to use The Internet to promote your service is to submit press releases and articles to StyleFlair.Com. Show the world that you are an expert by writing and submitting insightful articles about fashion design.

3. Post photos of your clothes

You can also post your designs in photo sharing websites. Hundreds (if not thousands) of people will see it everyday, increasing awareness of your brand. You may even be able to sell some of your pieces online. Make sure that the photos can be downloaded / can be shared. This way, people who see the photos can email them to friends who might be interested. This multiplies exposure of your designs.

4. Consign to online stores

Finally, you can consign your designs to online fashion stores. It's usually much easier to get online fashion stores to carry your designs than to get malls to sell your clothes. Just email the webmasters of the online store you are eyeing. Send a formal letter explaining what you want, and send along pictures of your design. You never know Bluefly might just sell your line.

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