How to shop at the mall experience and failures - shop - Gifts & Crafts Industry

Choosing a more, in a shopping mall to buy almost all items of daily life. For the modern urban people, this multi-species, multi-choice, more convenient and elegant environment and both recreational shopping plaza has become their first choice. In this mall counters do not only use their own shopping centers to improve the flow of people gathered in a strong brand sales, enhance brand awareness, but also use their own shopping strict Management To save administrative costs.

However, in Urumqi, Xinjiang four mall shop sales Clothing The chai was encountered failure. Why?

Originally thought that doing the clothing business in the market, how is a do not bother to trading, but Qi Guoqiang did not think that this looks extremely easy to work, lasted only less than 3 months, while giving His first venture into "flop."

Now, in someone else's Sell Goods Qi Guoqiang said: "leisure business and good benefits, can not both, especially the layman like me."

7 20, is a weekend, it did not feel comfortable to Qi Guoqiang. Now he is helping a friend Kandian, do sales. Watch shop Other Employees sworn Qi Guoqiang said that although his first business failed, but a lot easier than this.

Music easy to do Proxy 2004 9 months, Qi Guoqiang, a deputy of the Mainland brand casual men. "This brand of clothing sales in the mainland city well." 7 million in agency fees, the Qi Guoqiang can afford scope.

Qi Guoqiang and four stores in Urumqi, after consultation, and soon got the admission permit. 8 million spent Decoration Fee, Qi Guoqiang in four mall has its own counter. Around 150,000 yuan in total investment.

According to the provisions of shopping malls, shopping centers Qi Guoqiang only give a certain amount of rebate can be, even by the mall salesperson. "I'm just sitting at home, waiting for money on the line."

So sleep Rishangsangan daily, afternoon tea and some friends went out Kanda Shan, became Qi Guoqiang of the life. Occasionally to the mall to deal with minor issues such as allocation of goods, he is a relatively simple job.

All seems simple and easy. More difficult pitch adjustment problems The first month, he was very excited watching sales of 60,000 yuan, which means that their fee a month without any effort, you can easily Youshu million turnover. Qi Guoqiang feel that if this operation continues, not only can quickly recover their investment, but also holding the job, a lifetime worry about food and drink.

However, this "golden rice bowl" while failing to exalted long. First problem is to adjust the mall.

"Shopping from time to time have to adjust the layout on the floor, some big brands may not move, but as I sell this clothing brand, visibility is not very high, it needs regular intervals of time from another site . At this time, we must face re-decoration of the problem. "

More than a month after opening, a shopping mall to market demands for him. Exists as a small mall attached to the brand, Qi Guoqiang only passive acceptance.

While this means to re-pay the costs of renovating, but enough so that he give up, forcing him to give up the clothing business, is competition.

Pain was crowding out competitors 2004 12 month, there are a men's casual wear Mainland agents into Urumqi, Urumqi target is all shopping malls, competitors emerged.

"We are both the same type of clothing, but she's well-known brand than we." Qi Guoqiang aware that the new entrants is not simple.

At the same time, Qi Guoqiang month there were several million turnover, but it is four to go shopping comprehensive amount apportioned to each month's sales also more than 10,000 yuan, an amount not more. Each mall counter sales position, he has been at the back.

"With the great reputation of similar products, a shopping mall under the expulsion order immediately to me." Qi Guoqiang said.

After the situation has become worse. Because the store has also paved the goods of other mall, not long before the rest of the three shopping malls also called Qi Guoqiang Withdraw.

Argue no use, Qi Guoqiang only another passive acceptance, the liquidators, the completely abandoned the clothing business.

Peer view Business at the mall clothing Miss Xia 3 years: agitated, and is the reason he has not done. Generally speaking, those well-known brand of clothing, should play a role in fueling the business, but I noticed that when he inspected the project, only to see this brand awareness in the Mainland, ignored the local reaction, so that rather in this brand of clothing to get local, to be completely on its own, re-development of the market. If your do not have adequate funds to do Advertisement Propaganda, eventually be eliminated also granted.

In Shopping shop Also faces the main shopping malls crisis have escaped on foot.

In recent years, serious flooding shopping malls across the country, several layers of floor rent will open a mall. Prepaid point of fitting models, shopping malls began renovation began investment, slotting allowance, and a lot of margin on revenues that come, the situation is good investment to continue to do so, if the situation is not good or bad business to have escaped after opening Pao Lu, and Such things happen more than once, and could range from tens of millions to more than 10 million of millions, these things are commonplace.

Of course, shopping or a good majority, they use the advantages of chain operations to reduce procurement costs, use of mature management mode and good reputation to enhance the core competitiveness of shopping malls, the mall itself is made of a brand.

So, want to go Shopping shop Entrepreneurs, how should we do? Such a good shopping place and no ah, how into it? How can there be so many new shopping centers to open it? I would like to go in the mall should talk about how it? Which where not considered their own to it? into shopping done counter to the attention to?

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How to shop at the mall experience and failures - shop - Gifts & Crafts Industry