How to use Bulk Email Marketing Software to Grow Sales

Many small businesses rely on their standard office email software to keep in touch with customers

. Most commonly this is done through one-to-one communication, responding to questions or letting the best customers know news, offers or simply to touch base in hope of finding a sale. The small businesses with the biggest trend in new sales from existing customers have discovered that bulk email marketing software is a much better way to grow sales.

Upgrading from traditional email marketing software like Microsoft Outlook to Bulk email marketing software such as Performance Desk, Constant Contact or iContact can help a small business have the same clout as a much larger and sophisticated competitor. It is easily the most affordable form of marketing that a small business can invest in because it will provide the business with a much higher ROI than traditional bulk mail or advertising at a fraction of the cost.

The best bulk email marketing software can send emails with the same personal touch as one-to-one communication by integrating individual information about each contact into the email. This one-to-many approach gives a small business the reach of a large corporation at a very affordable cost. Email can be as simple as a standard letter format including a contact name in the greeting to a professionally designed monthly newsletter that mentions specific interests about the contact throughout the text. These more sophisticated designs are easily created with free html email templates sometimes included with the bulk email marketing software subscription.

Bulk email marketing software will provide a small business with tools to track who has opened the email sent out, who has clicked on any offer links in the email and who has asked to not remain on the emailing list. This information can help a small business to test their mailing and hone down offers to the most effective ones. Unlike traditional mail or advertising, bulk email marketing software will provide a business with real feedback on the success or failure of the marketing effort. The best email web-based email marketing software will provide tools to attract new customers via a web form and ways to divide contacts into test groups to compare results.

Upgrading from standard email marketing software to web-based bulk email marketing software has shown significant increases in sales for small business. The latest advances in bulk email marketing software have made the ability to perform sophisticated campaigns extremely easy and affordable. Using software such as this to improve your business image, reach more customers more often with personalized messages and track the results is a great way to increase sales.

How to use Bulk Email Marketing Software to Grow Sales

By: Brent Silveria

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