How to use marketing gadgets optimally

For long-term clients, it is smart to take note of any type of corporation anniversary

or executive birthday and send them something extra special, such as a leather binder, gold key chain, rain jacket or screen printed tote bag, tastefully imprinted with your company logo. A long-time customer is someone that you want to continue to maintain a positive relationship with, so you should take it up a notch or two. Just about every time they utilize it, they will remember how thoughtful and considerate your small business was to remember their special occasion. The fact that you took the time and effort to show your appreciation will encourage them to continue to do business with your company.

How to use marketing gadgets optimally

By: Ann Christopher

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