How web design can increase the traffic coming to your website?

How web design can increase the traffic coming to your website

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It's a sad fact of the rapidly expanding and constantly advancing environment of the world wide web that simply having a website is never going to be enough to guarantee that anyone will actually visit your site, or that it will effectively increase the profile of your business and achieve the profit goals you probably established the site to achieve in the first place. Of course there are various factors that distance a successful website from a less than successful one, but it's fair to say that some of the most valuable methods of attracting traffic to any website rest in the choice of web design.

If you are desperately trying to boost the amount of traffic your website receives, the regular introduction of new web design elements can play a big part in attracting attention. Web pages that attract maximum attention typically feature web designs that promote the company, products and services through entertaining and interactive features. In order to bait valuable site visitors, you should aim for a web design that incorporates games, videos, quizzes, polls and blogs which will attract visitors and also encourage the cross posting of information from your website because enjoyable elements such as these are more likely to be shared. As well as resulting in an increase of traffic to your website, this is one rare form of advertising that has few ongoing costs.

Another reliable way of increasing web traffic is to choose a web design that incorporates a sign-up page and competitions with an online entry form feature. Everyone loves a freebie, and if visitors to your site are offered a complimentary sample of your product or service, they are inevitably more likely to let others know about it and return as paying customers. Not only do built-in sign-up and competition pages allow you to publicise as many give-aways as you like, they also allow you to collect valuable customer contact data that can be stored and used in future online marketing projects such as eNewsletters and email alerts.

Freely downloadable IT tools, such as iPhone apps, that can be designed to creatively publicise your product, while providing a useful service to your customers, are also a valuable strategy for increasing the amount of visitors to your site. Since the widespread introduction of the iPhone to communities everywhere, the iPhone application, or 'app' as they are commonly known, has become a popular download that can be included in corporate web designs. iPhone apps are certainly close to first place when it comes to current tech trends, so developing an appealing application that performs a function, as well as showcases your brand, is an ideal way to inspire more visitors to your website.

As well as attracting a greater amount of visitors, the choices you make in terms of web design can affect how profitable the time your visitors spend on your website actually is. All the features of your web design should concentrate on directing site users toward whichever activity you would like them to perform while on your page. This will differ according to the nature of your business of course. For example, if you run an online store, you may want site visitors to increase their number of purchases. One way of achieving this aim, for example, may be to add thumbnail images and linked suggestions of complimentary products alongside the one your customer has just elected to purchase.

In this brief overview, you have hopefully come to understand some of the ways in which web design can affect levels of web traffic in both positive and negative ways. When your web design is carefully selected to reflect your business objectives, you should find that your website not only receives a high quantity of attention, but that it also receives quality attention from visitors who also complete your goal activity.

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