Htc Attempts To Expand Market Share Through Acquisitions

The foreign media today published a commentary saying that HTC is still determined

to forge ahead to take the strategic plan to acquire various types of companies to expand their territory in the smart phone market. It wants to think globally and compete with many smart phone giants such as Apple, Samsung and others companies.

Although HTC spent $ 700 million for the purchase of companies in the past year, its motivation to continue acquire is not a reduced. Now it is currently trying to increase acquisition efforts to increase its patent portfolio to gain more market share.

HTC is a Taiwanese company, which in the past was an OEM manufacturer of mobile devices for other companies. And since it decided to launch its own branded mobile phone in 2006, it has become the world's fifth-largest smart phone manufacturer.

Benefited from Google's use of open Android operating system, the company has jumped to the main competitor of the former leader Nokia, RIM, Apple and Samsung in the smart phone market. According to the market research, of all the e Android phones that are used in the United States and Canada, HTC accounted for about 53%.

HTC also provides mobile phones that use Microsoft's Windows operating system. It has launched the fourth generation of mobile phones that are technically comparable to Apple's iPhone 4S and Samsung's Galaxy series smart phones. According to the market research, in the past year, Android's market share has doubled. At present its usage on the phone is about 43%. Apple's iOS operating system is the second highest in the second quarter of this year.

The company's CEO said in an interview with reporters that the acquisition of other companies can greatly help HT grow rapidly and expand its execution in fields such as content, design and marketing. This is the key that is able to distinguish HTC from its competitors.

HTC is now eager to expand its territory in the U.S. market. Since the summer of this year, HTC has spent $ 300 million for the acquisition of US-based graphics technology company S3 Graphics. The initiative will help HTC to file against Apple's patent litigation. In addition, HTC also invested $ 309 million for the acquisition of 51% stake of a leading U.S. manufacturer of headphones Beats Electronic to increase their attractiveness in the U.S. consumer market. HTC said that it must have an international perspective to meet the innovation and individuality.

by: Amanda Xia

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