Huang Bingnuo: Let Po Na "with" Must Stay "locked Up" Was In Prison! - Po Na,

Current lead Huangbing Na, Xinhui people, beauty salon chain Po Na president and general manager

, while the shoulder Serving as executive director of Federation of cosmetics trade associations, third and fourth China International Beauty Fashion Week, vice chairman Beauty Salon Association of Guangdong Province, Jiangmen City Beauty Salon Association, Jiangmen City, vice president of the private sector, Association of Young Entrepreneurs, Panyu, Guangzhou, vice president, vice president of Junior Chamber of Commerce, Foshan, Jiangmen City Xinhui District 10th second NPC deputies and CPPCC members, access to national marketing three Gold, National Marketing 2 1 gold, 2, First Class, Star of the Century Award, "38," In Award, China's top ten most influential beauty Management who advanced Chinese cosmetics industry workers, women's annual outstanding achievement in China's economic figures and other honors. In an interview

Huangbing Na Huangbing Na said: "15 years ago to create 'Po Na', the really serendipitously did not think it will turn into the cause of my life."

Because the child burns, Huang Bingnuo recognized the importance of the insurance on the life. She feels that the insurance industry is a promising industry, was determined to get into challenging the insurance industry.

Enable the insurance to do better, she felt there should be a support platform. In 1992, the country's beauty still at an initial stage, Huang Bingnuo and partner financing 40 thousand yuan, in the new government knows that the remote South alley to open up a monthly rent of 600 yuan at that time the industry also belong to the front of the beauty trends hospital. She admitted that was not their favorite beauty, but hope to complete the beauty salon features new customers for insurance services.

With passion, wit, sincerity and natural affinity, launched her business very well. In 1997, won three gold national marketing; in 1998, has won a national marketing two gold, two first-class medal; from 1997 to 1999, Guangdong Province, won consecutive awards outstanding salesman. She was in the insurance company's marketing performance has not been able to break.

But Huangbing Na are not satisfied, always feel that life lacks something. Gradually, Huang Bingna business back to talking about the beauty found in each can not say on a kind of pleasure. On life insurance, to foresee all possible misfortune, there is always work a little unhappy, but her beauty is a kind of beautiful to enjoy, there is a sense of belonging, she hoped that as partners with the United States. Began to consider making industry, their careers will be combined with the love, the beauty salon to move the stage from behind the scenes. The end of 1999, Huang Bingna abandoned the rich insurance companies 500,000 yuan annual salary, threw himself into the beauty industry.

Insurance industry with the most common beauty is a concept in marketing, are particular about selling arts. Huang Bingnuo the insurance industry, a business strategy to move to beauty, the emphasis to place service and good results to attract repeat customers.

2000, the beauty is in the good development trend, the Huang Bingna come just in time. Po Na her beauty salon chain to immediately meet the situation and, on the second and third tier cities as the breakthrough point, select the Direct chain of fast healthy way to become the largest in Guangdong Province Direct beauty chain. Today, the "Po Na" has been all over the Pearl River Delta cities, with 40 directly managed stores, eight beauty school, a thousand employees.

"Po Na" is most famous as the province how to do it? What to support such a high-speed development? How to build the brand, the brand to grab market? In the operation and management is how to do it?

8 10 afternoon, reporters and scholars Acceding Wuyi University, interviewed Huang Bingna Financial. Huang Bingnuo said: "I use 'brands' to Po Na 'with' must stay 'locked' get prison!" "Next three years, 'Po Na' plans to open in the Pearl River Delta region 60 to 80 stores, our goal is to become the beauty industry 'States United States'. "

To "Po Na" "and steep," will rise

Reporter (hereinafter referred to mind): Could you brief us now, "Po Na" position in the national beauty?

Huangbing Na (hereinafter referred to as yellow): "Po Na" for two consecutive years by the National Joint Evening 25 voted "Top Ten Chinese beauty", in addition, we obtained ISO9001 certification first national beauty beauty body This year we have been recognized as "Guangdong Province", which is the beauty industry in China is the only one. "Po Na" has become the largest in Guangdong Direct cosmetology institutions, with nearly 40 large-scale star standards of service centers and cosmetology 8 professional beauty school.

Mind: "Po Na" under the there are more than beauty school, the industry would call it "the beauty industry's Whampoa Military Academy," What's your view?

Yellow: 100% of our beauticians are from our training schools, Jiangmen, Nanhai, Panyu, Shunde, Zhongshan, we're on campus. Beauty and cultural quality of employees is relatively low, while the face-saving projects have a certain social status of clients, services must not be taken lightly, so we attach great importance to the entire industry to raise quality and training of its staff never relax. In the "Po Na" where shop there, "Po Na" beauty school, and now this ratio reached 5:1, is also the highest in the country. As we are teaching high quality, brand, students and even joked that Noble-Na "and steep," will be appreciated.

Note: you will not train the trainer "winkle" and if so, is not for others to do the wedding dress?

Huang: "winkle" matter does exist, graduated from our school beautician posts, we have to subject them to rigorous training in order to officially become a "Po Na" employees, but often in their grasp all the skill, he was poached peer-paid, but has little effect on us, I think the company does not have a social mission is not to do, and as an entrepreneur, there must be "to the wedding gown you are happy to do" mind, this is the real success, otherwise you will do very fortunate that hard, not a comparison that pay and reward.

I very much hope that we train people who can develop very well, because everyone has their own career and professional life, he was to serve you for many years, the face of his departure you need to have a good attitude. Well done to the success of an enterprise, there is broad-minded is very important.

I do not want to always be "insult"

Reporter: relative to men entrepreneurs, you think your management style in place

by: gaga

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