Huang Guangyu: International Premise That The Domestic Market - Gome, Gome Huang Guangyu - Hc

2005, is the expansion of GOME crazy year, the total number of new stores opened more than 200

. In 2006, Huang Guangyu intends to continue to increase more than 100 stores. Gome blossom everywhere in the country, but abroad without its shadow. In response, Huang Guangyu has its own considerations:

China is the world's fastest growing economy, one of the largest potential future market, to stay in China is not necessarily wrong, we go abroad is not necessarily true.

GOME development time is not very long, really took to the national distribution of the time, but in 2067, the market we are doing is not very special.

And foreign Home Appliances Compared to the retail chain, although a large number of domestic retailers, but the scale is uneven. The total number of domestic home appliance chain retailers more than 30,000, but top three in the overall consumer electronics market share of less than 25%. Such as Best Buy, the top four in the chain of international companies in their own market share has reached more than 90%; in Japan, the home appliance market is Yamada, island chain retailers such as 45 divided.

As Gome retail area of the domestic appliance market share in 2004, Huang Guangyu said in an interview:

(In the domestic home appliance retailers Gome's market share of total area) 4%. As a national chain, the ideal should be about 15%, especially in urban markets should reach 15%. On Gome, the seven years since this ratio may reach.

Therefore, Huang Guangyu, the internationalization of the most important task is not to select any overseas market to expand its retail chain, but the domestic market. From a global view of chain industry development trend, the country's largest development opportunity in the United States and China rather than abroad. Huang Guangyu has long recognized this, he had said in 2006:

On overseas development projects there, this is our goal, when we will have the opportunity to do. Now we have done some preparation, some opening in Hong Kong, established the division of the international practices in learning, must also learn from the experience of foreign expansion. As for when the overseas expansion of domestic market first is to do a good job, and then consider the issue of foreign expansion.

Recent years, economic globalization is accelerating the trend, more and more countries into the tide of economic globalization. According to the World circulation industry change and opening up China's accession to the WTO after the circulation situation, the international home appliance retail giant to enter the Chinese market sooner or later. For many home appliance retail giant foreign invasion, Huang Guangyu of GOME response stated that:

With the GOME-scale expansion and increasing market pressures, will be in logistics, information systems, store, sale and after-sales service and so consistently good. Doing every day, every day to strengthen!

Huang Guangyu said with confidence: We are not afraid of Europe and the United States retail giant, I dare you dare to come in the form of domestic solid manner would be a deterrent to international giants, the international giant is not necessarily a "wolf", even if the "wolf" by country of beauty and strength of China's current several retailers now can "Dances with Wolves" was.

Present, the Chinese home appliance channel is in an alternative time, chain business is being carried out in fast non-chain business alternative. The speed of this substitution process such as the large national U.S. chain. In 2004, Huang Guangyu said:

Shop number, speed and quality has been a matter of course for us, the key is to "fast."

Imminent globalization of home appliance industry, by size of increase speed to speed to scale, this is the country the U.S. Looking at the world of strategic goals.

by: gaga

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