Hyundai From Past To Present

Korean brand Hyundai has defied all odds to become one of the largest auto manufacturers in the world today

. With its broad international presence, soaring sales and an award-winning vehicle line-up, Hyundais growing following comes as no surprise.

The beginning

It all started in when founder Chung Ju-Yung created the Hyundai Engineering and Construction Company in 1947 and then later established the Hyundai Motor Company in 1967. Little did he know that this family owned business would turn into a global competitor in less than a few decades. From 1968 1976 Hyundai went into an assembly agreement with the Ford Motor Company during which time it produced Ford Cortinas and Ford Grenadas for the South Korean domestic market.

First Hyundai vehicle

When Hyundai decided to produce its own car, it called in the expertise from various leaders in the field of automotive engineering and design. Former Managing Director of Austin Morris at British Leyland came on board who in turn hired five more top British car engineers. For design Hyundai turned to Giorgio Giugiaro of ItalDesign while it borrowed powertrain technology from Japans Mitsubishi Motors. The result? Koreas first independently designed and manufactured subcompact, the Pony, which was launched in 1975.

Welcome to the rest of the world

Hyundai started exporting the Pony to Ecuador the very next year and it was finally exported to Canada in 1986 where it even enjoyed top-selling car status for a while due to its better quality at a lower price promise. The same year, Hyundai started exporting vehicles to the States despite the fact that the Pony didnt pass emissions standards. Soon after, the Hyundai Excel was voted Best Product #10 by Fortune Magazine for its affordability. By 1988 Hyundai was producing vehicles using its own technology, starting with the Sonata. After years of affordable offerings, Hyundai began to overhaul its image in 1998 to establish itself as a world-class brand and started investing in the design, quality, manufacturing and research of its cars. In the USA it launched an aggressive campaign, adding a 10 year/100 000 mile warranty to all new Hyundai vehicles sold. The world took notice and by 2004 it ranked second in the J.D. Power and Associates initial quality survey.

Hyundai here and now

Today Hyundai is rated as 1 of the top 100 most valuable brands worldwide, is 1 of the top 10 largest automakers in the world and has received top honours as the worlds fastest growing car manufacturer for many years running. The company has over 75000 employees worldwide and sells vehicles in 193 countries at over 6000 dealerships. And the fact that it keeps growing just proves that Hyundai means business.

by: Group1 Nissan

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