I Know Which Keywords Are Popular, Now What? Once you know which keywords are important
, you can create web pages that target the users who use those keywords. When a user searches for information on a search engine, the search engine will return a list of web pages. If you have a website, your aim is to get listed at the top for all popular keywords in your site category. You can do this by creating web pages that the search engines will determine to be a good fit for the popular keywords. Your task is to... Create web pages that are targeted to what people have in mind when they search the Internet. Convince the search engine algorithms that your pages are the best possible results for those keyword searches. Making Your Sites Rank At The Top For this you need to create what are called search engine optimized pages. In other words, you tweak and adjust the web page contents in ways that will cause it to be ranked high. This is often not easy and depends on a number of things. There is an entire industry called Search Engine Optimization Services to cater to this. Search Engine Optimization will be discussed in another primer. Pay Per Click Advertising There is another way to get ranked high in search engines, Pay them! Most search engines like Google, Yahoo and Bing offer a Pay Per Click (PPC) program that allows you to get ranked in search engines depending on what you are willing to pay per click. More about PPC programs and search engine advertisements in another primer!