I hired the designer, I shot the pictures, and I've got the file to print my catalog. Now what? by:Jeff Brockmeyer

In this age of the Internet, options for printing your catalog have certainly increased

. Many printing companies are now using the Internet and allow you to upload your project to their secure site where they prepare your files for printing, print your job and ship it to you. The question is, which one?

The beauty of hiring your printing needs online is that you can shop around for the best price. You can also view samples of the work that is being done by these print companies. The quality of the work they are already doing can help you determine whether they are right for your project. It is also important to pick a print company that specializes in the type of project you are doing. If you are printing a catalog, pick a print company that specializes in catalogs. If you are printing postcards or sales flyers, again, pick the company that has the skills to do the type of job you are asking them to do.

The goal of any quality printing company is to make it easy for you to get your job uploaded, printed and shipped to you for the best price possible. While it is possible to get your project printed using their online services, it's always wise to make sure they have a responsive customer service team to help out should there be questions during the course of your project. Having someone to call can take a lot of worry out of the process. If you intend to do a large quantity, you can still upload your files and do most of the work online, but it's a good idea to contact the print company about any sizable order. Ordering five hundred sales flyers is a lot different that ordering a hundred thousand 8 page catalogs.

While you are still in the process of designing your project, many companies can help by providing templates and other tips to prepare your files for accurate reproduction. Knowing their specifications can save you time and money by providing them with files that meet their specifications for the press that your job will run on. Many also provide full design and typesetting services as well.

Once your files are uploaded, most companies will post a proof online or email you a pdf proof for you to verify that everything transferred correctly and looks like how you want it to print. For an extra charge, most will also provide a physical color proof of some kind if you request it.

For smaller orders, you can pay online with your credit card or for larger jobs, many companies will sometimes offer credit terms or payment options.

Getting your project printed has never been easier. The newest communication medium (the Internet) is now being used by one of oldest communication mediums (printing) to make it easier than ever to get your project printed.

For more information, project templates and pricing, you can go to http://www.powerbrokerprinting.com

About the author

Digital Media producer for print, audio, video, multimedia and web for Fortune 500 companies and small businesses.

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