The design aspect of creating an email campaign includes how to format your emails
and newsletters such that your readers get the most information and also click through to your website. The following are some basic features that every email newsletter should contain in order to give you the best results.
1. Place Your Company Logo in the Upper Left Corner of the Message
The reader's eyes will be directed in the top left direction when reading so it is best to place your logo there to identify your message with it. Do use this in all your emails that you send out to your subscribers.
2. All Your Images And Links Should be Verified as Clickable
Always test the links in your email messages before you send them out to ensure that no links are broken. Also minimize on the redirects because they discourage your readers to a certain degree. Ensure that even images have links as well to maximise on the opportunity to get traffic to your website.
3. Keep Scrolling The Message to a Minimum
In order for your email marketing messages to have the full effect, do your best to minimise the length of the message to avoid scrolling. The longer the message, the higher the chance that your reader will skip through it too quickly. You will need to understand how to edit your text and images to fit the ideal size in the message before sending them out.
4. HTML And Text Versions of Your Email Message Should be Available
HTML messages are the more fancy type of emails that contain full colour and images. These can be appealing to your readers, but remember that some email providers block the pictures unless the user allows them. Having a text alternative can be viewed on any browser and email provider. Do give this option when your clients are subscribing to your website for newsletters.
5. Have an Unsubscribe Option on Every Email You Send
By including an unsubscribe link at the end of your message, you are giving your clients the option to stay subscribed or change their preferences. Your email software will help you keep track of the number of customers that subscribe and opt out of your emails so you can always adjust your campaigns to attract and retain more subscribers.
These are the email campaign basics that you should include in each email so that you can attract and keep loyal customers for your business.