Ideas For Fundraiser Campaigns: Telling Clients Whats In It For Them
Ideas For Fundraiser Campaigns: Telling Clients Whats In It For Them
It is without a doubt true that most of people today do things out of their own self interest before they try considering the needs of others. This is perhaps the main reason why the heroic acts of some people are greatly valued by members of the society. With this given fact, you will know that you are going to need to think of ways on how you can persuade your prospective clients to support your different ideas for fundraiser campaigns. Don't worry about doing so since I will be providing you with some of the best ways on how you can do so.
There are basically three major approaches on convincing your target clients to support your fundraising event or campaign. These approaches include defining exactly how the contribution of clients will be able to help you and your group; increasing the perception value of what clients will give; and increasing the perceived value of what clients will be able to receive from you.
The first thing you and members must do in order for you to get a good and positive feedback from your prospective clients is to communicate well with them. In doing so, be sure that you will provide them the different details as to how the support that they will be lending out can benefit the community. Let's take for instance, a particular PTA or PTO fundraising campaigns needs to tell people information as to how and where will the proceeds will be spent on. These things may include playground equipment, teacher supplies, different school events, and other various types of school projects. Providing your clients with a good deal of information will allow you to bag in a purchase more efficiently as compared to just telling people that you are doing a fundraiser and that you would like them to purchase your product. Now, that will sound really boring and uninteresting for most people.
In addition to telling clients the things on which the funds raised will be spent on. You can also make your sales pitch more effective by telling your clients the amount or degree of help that their money will be able to provide. For example, if you plan on setting up a school playground for elementary school students, you can tell your clients that an income of $10 will allow you to purchase a new basketball while an income of $40 will give you the opportunity to set up a couple of swings or seesaws. By doing this, you will be able to encourage your clients to support your cause as to the reason that they will have a good idea as to how they will be able to help in a big way just by simply purchasing your products.
On the other hand, you also need to increase the perceived value of your products so that you will be able to encourage your clients to purchase them. You can basically do this in different ways such as making use of lovely packaging on your products, using donor recognition items, and setting up your charity auction into a black tie event.
by: gorilla2marketer
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