If Art Is Your Passion, Fetch Out A Career In Graphic Design

Hey have you loved painting since childhood? If you have an affinity towards painting

, fetch out a lucrative career in graphic designing. This field has vast scope in todays world. It is fun too.

Graphic design is a field which encompasses a vast creative spectrum. This field will give you a scope to turn your passion into your profession. Can it get any batter?

Some Career Scopes In This Field

CREATIVE / ART DIRECTOR: these people are in charge of art work. They create these. Their works are displayed in magazines, on bill boards, on the web, or even on products. An entire team may consist of several people artists, graphic designers, photographers, copy writers, production people etc. it is the responsibility of the art director to ensure that all the people of the team are working properly and on time. He has an immense part to play in creating graphic arts.

He has the authority to select models for the project. Other things like the props that are going to be used, the colors, and several other things are chosen by him. In order to be an efficient art director, you need to receive good training in graphic design. This is because the art director himself needs to do certain designing on his own. However, art directors are mostly given supervisory responsibilities over a team.

People, who are art directors, have received formal training in advertising and in graphic design. They are trained to plan, design and direct the print ads. They are also trained to run a 360 degree ad campaign. A director must have creative skills as well as business skills in order to be successful.

Ad directors get employment in ad agencies, in firms etc. Their approximate salary is $50,000 - $80,000 per annum.

LAY OUT ARTISTS: layout artists deal with the print media. They are concerned about the structures, the layout of the images, and the texts. The articles they work on comprise of magazines, broachers, posters etc.

The make their lay outs on acrobat page maker, acrobat in design etc.

BRAND IDENTITY DESIGN: this deals with the visual aspect of a particular brand. This deal with logo of a brand, business cards, stationary, packaging etc. this is a vital thing. This helps the customers to remember a particular brand.

Careers in graphic design can be fun as well as lucrative.

by: Judy Ford

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