Ignore Banner Advertising And You Will Lose Money

If you are looking to make money on the Internet

, you have to understand how important it is to look for many income opportunities from different sources. With banner advertising you can make money from a multitude of sources on the Internet. There are people who think that banner advertising has had its day, but those people are very wrong. Wise people are maximizing their income from using banners. It would be a foolish move to ignore banner advertising in your online business. It does not matter whether you are just setting up your internet business or have been online for a number of years, banners should be one of your marketing approaches.

There has been a lot of research into traffic. Actual figures vary, but it is generally agreed that around ninety-five per cent of all paid traffic on the Internet comes from actual sites, and not from search engines, 'pay per click' or other means. This means that people click on links on one site to go to another site. This means that if you have been concentrating your efforts on pay per click or paying to optimise your site then you are missing out on around ninety-five per cent of the income you should have been making without even knowing it.

The research has also shown that of that paid traffic, somewhere between seventy-five and eighty-five percent comes from banner advertising. So do not believe that nonsense that banners are old hat. So if you are not using banners to make money then you are losing out, and remember that the Internet is growing every day at an exponential rate.

In actual fact, the traffic that you can get from banner advertising is some of the most targeted traffic you can get. The people who visit your site are interested in what you have to offer. This is an important point to note, as by advertising on sites that are relevant to whatever it is that you are promoting, you are narrowing the market to targeted people who may buy your product or service. When those people click on the banner your market is becoming even more targeted.

There are some fantastic affiliate programs on the Internet. There are many that, even though lucrative, do not have a lot of competition. Target these programs with banner advertising and you can create multiple sources of income.

Do not ignore banner advertising. It should be one of your strategies for marketing your online business. It is an online version of advertising on your television or at the cinema. Companies spend millions of dollars on these types of adverts. They would not do this if it did not produce results. Banner advertising follows the same formula, all be it, at a fraction of television advertising prices.

Hopefully, I have given you some food for thought here. Banner advertising has been operating a bit under the radar. It is very rarely mentioned in traffic generation conversations, which tend to be dominated by discussions about pay per click strategies. Ignore banner advertising and you are quite simply leaving money on the table, and quite possibly spending more on your marketing than you really need to.

by: Michael Saville

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