I'm Not A Plastic Ba

Our aim with this project has been to use our influence to make it fashionable not to use

plastic bags. Im Not A Plastic Bag was designed to be a stylish, practical, reusable bag that would raise awareness of this issue and spark debate. We feel that we have achieved this aim beyond our wildest dreams. For more information about where the bags was made etc, please see our website.

"When I was first approached with this idea, it gave me the chills. It seemed so important. The thing that struck me was that when I started working at 18 years old in the late Eighties, I remember drinking double espressos and smoking Marlboro lights and working all day and night. I remember the cool young girls I started employing arriving with their yoga mats and pomegranate seeds and their plants on their desk for oxygen and me thinking it was all a bit knit your own yoghurt. But of course the reality is that now we all realise the importance of looking after your health, what you eat and what you do. It was these cool, fashionable influences that helped it become trendy."

The bags project all started two years ago when a man called David Robinson approached me. David - who is a very good man runs a global social change network called We Are What We Do. They are a fantastic movement who try to inspire people to use their everyday actions to change the world. He is very much of the belief that if everyone makes a small change and does their bit it can actually amount to making a big difference.I just loved the simplicity of that and I agree with it. The first thing that they did was publish a book, which was done in a really upbeat, unworthy way, called How to Change the World for a Fiver, and it was very popular - organizations really embraced it and gave it out to their employees. It started with fifty actions that anyone could do to help - things like smile at old people because they know lots of good stuff and turn off the water when youre brushing your teeth.But the first action was decline plastic bags whenever possible. We Are What We Do came to see us because they were very keen to take the success of the book into a project.I was enamored with the idea because I do believe there is so much wasted packaging - although Im far from perfect myself.

But secondly I thought they were really good people and it was a really exciting project to try and highlight - its such an easy thing to do. We designed the bags as its big and easy and great for groceries, but will probably be used as a school bags or a gym bag. I use mine everyday as a tote bag bringing stuff from home.

Theres a lot to be said for plastic for sure, but on a recent shopping trip I refused nine plastic bags as I could put things directly into my cotton one - and thats amazing.If it makes people rethink their behaviour and perhaps makes the supermarkets rethink their solutions then its achieved something as far as Im concerned."

Whats really exciting is the reaction from people. Ive literally had letters from models, film stars, politicians and even Prince Charles yesterday, all saying fantastic, well done, we all support it and were right behind it."

Im not the greenest person around, I drive a diesel car (I have five children) but the point is that we are what we do and if we all do a little thing then well solve the damage, well stop making it worse. And it really doesnt take you long to rethink the way you behave."

by: zhangjie

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