Impact Of Google Instant On Website Designing India
When Google Instant was first launched, there was a lot of debate on how it will impact the SEO process
. With the result pages changing with every word typed, Instant provided an altogether different user experience and interface to use Google. There were some important features which were incorporated by this new avatar of Google. Prediction queries, dynamic SERPs and the website preview features were the most noticeable and also the most talked about ones of Google Instant. These features compelled the search engine marketers to make certain changes in the way they operate so as to generate more visitors to the site. One of these changes was to have a fresh look at the importance of website designing India.
Google Instant feature of instant preview of the site has far reaching implications. Since this feature provides a preview of the web page which is listed on the result pages, the users can determine whether to click it or not by having a preview of how it looks like. If it not enthusing or interesting enough to be clicked, then your website will miss the visitors even if the investment in search engine marketing has made you rank first in search engine result pages. Therefore, ignoring the importance of an attractive website design India in the age of Google Instant could be a blunder.
The increased usage of Instant has also meant that the users will have more ways of ascertaining what is to be clicked or not. By looking at the small size screenshot of the webpage in SERPs, they may not be able to gather what all is contained in the webpage from the preview but it definitely provides an overview of how it looks. So, it is not only the minute aspects of website design India but the overall view or the bigger picture of the webpage which the designers will have to improve upon.
Just as the website design was considered instrumental in determining the conversion rates of visitors into actual buyers, attractive web page will now determine whether the visitors will come to explore more on your site or not. Since they can now make a judgment on which site to click by first having a look at the preview, the competition to get more user attention and clicks will increase. This feature can lie to waste all the efforts directed only on the SEO part without simultaneously addressing the website designing India issues. So, what is needed is a more creative effort in designing professional websites that are appealing to the users.
With this change, the designing has assumed renewed importance. Now it is the synergies between the design, marketing effort and the views of users which will determine which site has more visitors than the others. Google has given users much choice in clicking the sites listed on the search engine result pages by this feature of previews. Now the concern of designers is shifted to determining which design webpage can bring more visitors in the first place and only thereafter, worrying about increasing the conversion rates.
by: Anil Sharma
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