Impact Of Search Engine Algorithms On Page Rank Of A Website
Every change in search engine algorithms affects the way in which final search results of a search query
. Major search engines such as Google, Yahoo, Bing, Ask.com and AOL have been in news for past some time due to modification in their search engine algorithms. These updates have created an adverse effect on the search engine rankings of content farms but the good thing that has come out of these updates is preference will be given to websites with high quality content. This action has resulted from consistent complaints by users citing irrelevant content in search results. There are some important facets of an SEO that need to be included in your SEO strategy in order to safeguard the page ranking of your website:
Article Marketing: Capitalize on avoiding unnecessary or rather indiscriminate article marketing. Article marketing has been a prime strategy of building back-links from various popular web article directories, but it will not longer fetch the same results as it used to be because content farms were the prime target of these updates.
Website Quality Analysis: Always perform a quality check over the content of your website. With theses recent updates search engines have started giving preference to websites that offer highly qualitative content throughout their web pages. For all those websites with low quality or spam-ridden content, it is always better to delete those web pages or to go for content re-writing services in addition to enhancing the quality factor of good quality content.
Content Analysis: The ultimate crux of the recent search engine algorithm is to maximize the quality of content instead of increasing the volume of the content. The content on most of the active websites is not directly related with the prime aims and purpose of such websites. Irrelevant back-linking also ends up in creating more clutter than meaning to a website. These search engine algorithm modifications will help search engines in weeding out the chaff while maintaining that high quality content sites get what they deserve.
Safeguarding of Original Content: Whenever the content of a website is copied by any other website it leads to reduction in the page rank of that website. As a website owner you can protect this by doing an identification of the sites that have copied the content from your website. You can use Copyscape service for it but it is a paid service or alternatively you can lodge a complaint with the ISP hosting that site and can demand removal of that copied content from that website.
Hire a Professional: Hiring a professional service for maintaining the quality check of a website is an easy and convenient way to ensure higher page rankings for your web-pages
So with comprehensive updates in search engine algorithms, one should not take things for granted as it can adversely affect the page rank of your website pages. It is always better to keep yourself updated about these changes in order to accordingly fix the problem without any fuss.