Impact of different advertising modes on customers!

Impact of different advertising modes on customers!

Television Advertising and its impact on customers

For years, television media has been a source of brand information. Various brand owners launch their promotion campaigns through television media. Because of its audio-visual impact, television media is one of the preferred channels of advertising widely adopted by brand owners and advertisers.

Radio Advertising and its impact on customers

Radio advertising is one of the impactful means of promoting a brand, service, event or idea. Though radio ads provide only audio impact on customers, it provides massive reach to a bulk target group. Radio Advertising is also a cost effective mode for low-budget campaigns. Hence, for those brand owners who want to reach out to a bulk target group, radio advertising is the most affordable means to promote his brand or service.

Print Advertising and its impact on customers

Print Advertising is one of the oldest means of brand promotion. Any form of advertising that is in print version such as pamphlets, leaflets, brochures, newspaper classifieds etc come under print advertising. Print ads provide detailed information about brands. Whats more, customers can rely on these ads even in the future for reference or to find out any useful brand info

Outdoor Advertising and its impact on customers

Outdoor Ads are one of the oldest modes of brand advertising. Various brand owners prefer to launch their ad campaigns through OOH media since OOH ads provide a larger than life impact on customers thereby delivering the brand message effectively and within a less amount of time. Brand advertising through outdoor media is advantageous since OOH ad displays are round the year available for customers to avail of various brand information. Be it through a billboard ad or a poster ad, an OOH ad provides a rich and effective impact on customers who travel from one place to another. This is why OOH Advertising is still one of the best modes of brand promotion despite the fact that its one of the oldest means of advertising.

Creating a great advertising campaign requires good fortune along with right methodologies, strategies, tools and techniques. By and by, building a brand starts with an idea. It takes a good idea to attract customers attention and persuade them to buy your product. An advertising campaign that doesn't contain a good idea passes like a ship in the night- unnoticed by customers. Synonymous with originality, a unique idea creates a great brand story and positions a positive image of the same on customers mind. Originality should also be observed in the advertising campaign. The brand advertiser should ensure that customers avail of a new as well as fresh communication through the ad campaign. Customers infact anticipate something new or refreshing in the brand communication each and every time the advertiser communicates with them.

In order to foster an amiable bond between customers and brands, advertisers should relate the brand story with something personal or relevant to the former's lifestyle or habit. No matter how interesting the product message sounds, if the features are not relevant with the lifestyle, requirement or habit of customers, the brand impact will not increase. It is a must to conduct a demographic survey to study, evaluate and find out the various likes and dislikes, values, standards, lifestyles or habits of customers. Advertisers can thus launch the advertising campaign in a targeted manner to target specific groups.

It has also been noticed that maximum number of advertisers cannot come up with unique idea to promote their brands. As an advertiser, one should figure out the loopholes why there is lack of creativity in one's brand message or what went wrong while framing the brand communication. Providing an exceptional brand communication requires exceptional input from the advertising team. Invent a lucrative idea about your brand, present it through an enticing communication and persuade your customers. Let the cookies always crumble this way in brand advertising.

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