Implementing Effective Conversion Rate Optimisation (cro): Part 1

Are you suffering from very low conversion rate

? If so, then it is important to implement an effective conversion rate optimisation (CRO) strategy for your company. You have two choices: to do it yourself or hire an expert to do it for you. In some cases, savvy web owners pay a consultation fee but implement the recommended strategy themselves. Determine whether this suits your situation as well.

Conversion rate optimisation is all about knowing the reasons why your website isn't converting, giving solutions to problems, and testing for results. The cycle will start from the beginning if problems arise. It is essential to remember one thing though: the supposed "best practices" in conversion optimisation may not always be applicable. It depends on the type of business you run and the industry.

On the internet, it is believed that "red texts often convert better than black ones" or that "placing the button on the right is better than putting it on the left". Don't assume that just because it was effective for some people, it is effective for yours as well. Every website is different. So do research, know and understand your customers, and do testing to accomplish best results.

Step 1: Research and Analysis

Research and analysis is a very important aspect in conversion rate optimisation. Unfortunately, many new marketers fail to conduct it thoroughly. They go with gut feel and guesswork. As the most successful companies will show though, researching the offer, customer, and competition are crucial before taking the plunge.

After the strategy is in place, analysing the results should follow. This process identifies the strategy's strengths and weaknesses. It also gives the web owner the chance to know more about customer behavior on a fully-functional website. Don't stop with observations; try to experience being a customer yourself. This will give you an idea about how user-friendly your website is. Take note of the entire deal and record any problem you meet along.

Stage 2: Finding Solutions

Make a list of all known issues and objections to your website. Make sure to address everything because a seemingly "small" problem may be annoying the heck out of your customers. Once you have gathered and organized the data, think of ways to fix them. While a complete website revamping is best in some cases, simple alterations are enough in others. Hire good web developers, designers, writers, and back-end support to ensure the long term success of your business.

The next steps in Conversion Rate Optimisation can be found in the next article.

by: Pilar Torres Wahlberg

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