Implementing Wise Tactics - Turning Visitors Into Customers

Implementing Wise Tactics - Turning Visitors Into Customers

Conducting an online business is much more than having a neat website with colorful photos, cool designs, and catchy slogans. There are several aspects of your online business that you should focus on in order to grab the visitors' attention and turn them into faithful customers. Take notice of the following:

Trustworthiness. When people see an "https" extension in their browser, they immediately know that they are connected to a secure, and that their personal data stays safe and confidential.

Quality of your products/services. It is better to market a few products well rather than flood your customers with many low quality products. People generally use online shopping in order to get good deals on quality products.

Easy and clear navigation of your website and a professional layout. Choose an interface that provides a smooth navigation, stay away from stuffing your home page with advertisements, and be sure to add creative and professional graphics to your text. The professional team at VTech Direct can offer you high quality website creation and design services.

Newsletter forms once your client, forever your client

Newsletter subscription is very important to not only gather new clients but also keep the clients that you already have. One very important thing you need to keep in mind is that the subscription process should be very simple and hassle free. Around 60% of people abandon the subscription process because the subscription is too long and asks for confidential details. Also remember to keep your newsletter information and messages neat and appealing to the eye. Nobody likes to receive messages in their inbox with font sizes 24 and colored in firebrick red. Instead spend a little extra time designing a newsletter that has pop and flare while still readable and professional.

Content is still king

Your website should be continuously updated with fresh and engaging content. If it is insurance products you are marketing, you could add a story to each category of products explaining how these types of insurance has been helpful to other clients. People like to read why they should buy the product or service you are offering; especially when it relates to people just like them. Put your imagination to work and come up with things that are different and special. Have a look at what the competition is offering for ideas. Just make sure not to replicate their ideas.

If you are offering tourist services for example, your website should be filled with top content regarding the best tourist spots around the world, and even featuring a few book suggestions:

In the best mountain resorts category suggest literature/movies for climbers and hikers

In the best beaches resorts suggest books/movies about scuba diving, fishing, collecting shells, etc.

Such little things will make your website special and memorable. Some of your visitors will originally come to your page only to get extra information, but when they are ready to travel they will be more likely to seek out your company.

With all of these tactics combined you will turn the occasional visitor into a lifelong customer.

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