Implicit Marketing of Nike
Implicit Marketing of Nike
Implicit Marketing of Nike
"If your company across the world, it naturally will want to make themselves and the world's leading large-scale events such as World Cup tied." Ke Ruisi Nielsen, chairman of China commented: "This The results showed that competitive and savvy marketing wise to establish the brand in the minds of consumers contact with the large-scale events without the need to spend huge sums of money to sponsor. "
FIFA official partners such as Coca-Cola was discussed on the network five times the amount of Pepsi. Recently by Messi, Thierry Henry and Kaka ad featuring soccer stars such as "Oh Africa", the network click-through rate has exceeded 100 million; early June, Visa launched the FIFA YouTube via Twitter pages and longest "goal" shout promotional activities, consumer the amount of those who talk about the brand MasterCard (MasterCard) 15 times; and Sony (Sony) also announced the opening air max 2009 day of the World Cup 3D stereo TV, enabling consumers to discuss the brand reached the Panasonic and Philips 7 times Pu 10 times.
More than the official sponsor brand awareness
Nike has not sponsored the World Cup soccer tournament? If you answered "yes", then that proves the success of Nike marketing recessive. In fact, Adidas is the official sponsor of the World Cup brand. Relevant information, participate in the World Cup finals in the 32 strong contingent in the team dressed in Adidas jersey number to 12. And Adidas has also produced the Star Wars-themed commercials, and to invite David Beckham to perform. Commercials released this week, attracted more than 200 million people click on Browse. Nielsen results show that all the official World Cup sponsor brands, Adidas, identified by the consumer associated with the highest level of the World Cup.
However, high-level enough to make Adidas surprise is that Nielsen's survey also showed that over the past month, in various English sites, its rival Nike, the amount of information linked with the World Cup was actually A Adidas twice! Analysis, although not an official sponsor of the World Cup, but there are 32 teams, including Australia, including nine teams wearing Nike brand uniforms, and the latest star-studded global advertising film "Write the Future "Nike on the network attracted more attention. Performed in the advertisement not only Wayne Rooney and C Luo et superstar World Cup, also includes a basketball star Kobe Bryant, tennis star Roger Federer and animation Star Simpson. From mid-May date, the commercials on You Tube click on the rate has been as high as 14 million times.
Official sponsor brands still have the opportunity
Second only to air max 24-7, the successful marketing of the World Cup there are hidden Carlsberg and Pepsi.
Carlsberg (Carlsberg) although only the brand sponsorship of England, but in the English network, is the number of users referred to the World Cup is almost four times the official sponsors Budweiser. Part of the reason is that Carlsberg in early May release of All-Star ad. This is by the rock band Kasabian, explorer Sir Ranulph Fiennes and Olympic rower Sir Steve Redgrave and Dame Kelly Holmes sportsmanship a common interpretation of the ad conveys, "This is probably the most outstanding team of global dialogue," the message.
Of course, the official sponsor should not be too upset. Survey results also show that for the majority of sponsors, official sponsorship will be successful during the World Cup in South Africa to improve its brand consumer attention and discussion.
On dozens of dresses with a beer, please mark out the arena by the Dutch girl, which became the World Cup Highlights rejected the "hidden market" a major evidence. But outside the arena, innovative marketing tool has so many brands to achieve a "ride" the purpose of the air max 90 World Cup. Nielsen recently on the blog, bulletin boards and social networking website word of mouth network traffic analysis, the results show that consumers recognized sports brand Nike has been associated with the World Cup, the proportion was even higher than the official World Cup partners and sponsors , and second only to Nike, Carlsberg and Pepsi is marketing successfully hidden the two brands.
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