Importance Of Good Website Navigation

If websites are to attract visitor traffic, and visitors need easy browsing experience

, then the navigation pathway of the website would be the prime factor in the website design and development process!

All websites aim to sculpt a strong internet presence in order to broaden their business and be accessible to a global audience. They work with a mission to attract huge number of traffic and boost the sales. And for visitors to arrive on the site and stay therein, a website has to score well on certain features, namely:

. Attractive design

. Accessibility

. Usability

. Functionality

. Great user experience

Now, all these aspects are related to one particular website design element- Navigation Pathway! If you have ever visited a website and didn't know how to browse different pages, then you know what I am talking about. Without a good navigation system, it is absolutely impossible for users to find their way around.When you get your website designed or redesigned, be sure that it is easy to navigate very easily and smoothly, without which you stand to lose your visitors at the same pace.

Why is Website Navigation so important?

No Movement

Your website is the online face of your business on the World Wide Web. And it is one channel through which you can connect to audience all over the world and inform them about your products and services. The easiest way to put off your visitors is by placing them in a situation where they have no clue about your presented information and have no visible links. One click of the mouse and they are away to someplace better. If this is the case with your website, be alarmed! Your website is designed to kill.

Your Business. Error Page

Again, if visitors arrive on your website only to be greeted by an error page, that night as well is the last time they come. An easier option for them is to go to another website that loads fast, browse through it and make a purchase that well could have been made from your site.

Browser Compatibility

If your website is not compatible with various browsers, it will be a total website. Having a great website design and better navigation pathway will be of no use because you website wont even be displayed correctly. Result is you end up losing a chunk of your website audience.

Navigation Tools

Navigation tabs should be carefully incorporated on the web pages. The tabs should include the following pages:. About Us. Products & Services. Contact Us. And so on.

It is very important to let your website visitors know about your company and the kind of products and services that are on offer. Employ custom website designers to decide the placement and location of the various navigation tabs. This is a very crucial aspect of website designing and requires careful calculation, proper use of XHTML and CSS, all of which is in tandem with the W3C rules and regulations.

by: Nate Joris

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