Importance Of Graphic Design In Advertising

Advertising is one of the many areas wherein graphic design plays a crucial role

. Promoting products through billboards, websites, pamphlets, newspapers, and television will not be as effective without elements of graphic designs. Slogans might tease the mind and even sound poetic but they may not be as eye-catching if devoid of graphic design.

Advertising slogans can be presented as full texts without logos, pictures or drawings but they can be rendered to be graphically appealing if the certain combinations of fonts, colors and lights are used, such as in the case of neon light signs.

Graphic design is the integration of various visual elements that are intended to convey certain message or emotion. As the old saying goes, 'a picture is worth a thousand words.' When it comes to advertising, the efficiency and efficacy of the message are very important. The message must be conveyed not only in a catchy or immediately noticeable manner but it should be retained.

Aside from product awareness and recall in the public's mind, advertising is mainly about creating the desire for consumers to spend on specific products and services being advertised.

Instead of creating a full-length dissertation on the advantages and virtues of a product, advertising rely on the conciseness of the message. This can be done with the help of graphical design concepts. Even without using words, precise and effective message can be conveyed. For instance, a giant billboard along a highway showing a bottle of soft drink with water condensations on its surface could immediately convey the feeling of thirst. This is especially during a hot and humid day.

The combination and arrangement of the various design elements, such as words, photos, colors, logos, and lighting widely vary depending on the specific product or message that an advertising campaign. Nonetheless, some basic principles and guidelines are applied when visual design is applied to advertising. The combination and arrangement of the various elements must capture the attention, entice and create the desire in the mind of consumers to spend money on the products or services being offered. Advertising almost always uses persuasive propaganda approach.

All the creativity and artistry of visual design will be meaningless if the message they convey are very ambiguous and do not capture the imagination of the target market. As a rule of thumb, designs that are intended for advertising commercial products should be simple, emotionally appealing and direct to the point.

by: Johnathon F Black

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