Importance Of Seo In Niche Marketing

Niche marketing is a type of marketing that focuses on narrow segments of the larger markets

. These segments have very limited but well-defined demographics. These market segments have small but loyal customers. For instance, the pharmaceutical sector is a large sector that can be divided into specific niches depending on the types or categories of products. Hence, drugs for erectile dysfunctions are considered to be belonging to one niche. Drugs for depression belong to another niche. The list is as long as the categories of specific drugs.

Generally speaking, every single product being sold belongs to a niche of its own. Similar concepts are applicable in online niche marketing. The only main difference is the way the niche products are promoted. Most niche products are promoted through affiliates instead of traditional advertisements. These affiliates serve as the agents or promoters of the products but they do not directly sell the products. They typically have their own websites wherein affiliate links to niche websites can be found. The affiliates are paid on commission basis, depending on their leads and on the actual sales.

Many niche products are associated with highly specific keywords. The affiliate websites and the niche marketing websites themselves will be almost impossible to find without proper search engine optimization (SEO). The bottom line of SEO is for targeted customers to find a particular website either through search keywords, back links and specific directories. Even a simple back link strategically placed in a reputable forum thread could generate visitors for a website.

Other methods of creating back links include blog posting, blog commenting, article directory submission and email campaigns. However, a successful online campaign is not dependent on spamming but rather on credible dissemination of information.

Optimizing a website for search engine purposes is a full-time task that requires a multi-disciplinary team that typically includes writers, web developers, graphic designers, videographers, and link builders. Special software applications such as article spinners are also used for the purpose.

Aside from text contents, various media are also used such as videos and social networking. For instance, one very effective way of marketing online is the use of viral videos. These videos usually have high entertainment value that target specific demographic segments of a particular market. One good example is the use of funny pet videos that could target pet owners. Promotional links could be incorporated in these videos to generate visitors a website promoting specific niche products such as a particular brand of pet food.

by: Johnathon F Black

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