Importance Of Stationary Design & Its Elements!!

The ultimate purpose for the existence of a business is to make money

, foremostly and increase its market share. For fulfilling both the latter and the former, a business needs to think beyond its boundaries. With the increase in usage of internet, firms have started going global while maintaining only online existence. However, even with the pace at which internet has grown; one cant deny the fact that stationary design is as much important as anything else. When you come across a firms brochure or banner, what appeals to you the most? The content or the design? The latter one has to get more votes.

Stationary design emphasizes on the importance of having a physical existence of a business as well. Even if youre serving your customers via internet, youll definitely be sending them brochures or business cards to market your services effectively. A well designed stationary design can play a vital role in depicting the identity of a company. There should be consistency in your stationary items; hence, demonstrating harmony among the values and beliefs of the employees and the organization itself. The design you choose for your stationary should be simple yet striking enough to make it fall easy on the customers eye.

It is essential to know about the basic elements that are included in a stationary design. Those elements are...

-Letterheads

-Brochures

-Business Cards

-Business Envelopes

-Flyers

Out of those elements, two hold a significant degree of importance i.e. Letterheads, Business Cards and Envelopes. Lets explore them in detail...

LETTERHEADS The communication between a client and a customer, whether it is a proposal or a contract, sales letter or a letter of recommendation, is done on the letterhead. Letterhead is a stationary design that tells people about the sources through which they can contact a firm i.e. their postal address, contact number, fax number, etc. Letterheads are a source of creating professionalism among the business world. What should be ensured during the design process of a letterhead is that enough writing space should be kept so that the client or concerned party doesnt find itself short of space.

BUSINESS CARDS When you meet a potential client, you offer him your business card as a piece of reminder. What is the probability that he will even give a slight look to your business card? What will persuade him to look at it and give you a call back? The design plays an important role in this regard. The basic aim of a business card is to provide brief yet relevant information to the viewer. The card should include the card holders name, designation in the company, the company name & logo, contact details, etc. A card holder should have a design that is simple and at the same time, visually striking as well. Theres no need for marketing or sales pitch as that isnt the sole purpose of a business card.

by: Jennifer Parker

POST COMMENT

Make Interior Design Easy With These Tips Web Designing Top 4 Techniques Uncover The Most Effective Aquarium Designs In San Antonio Buying Original Handmade Jewellery In The Latest Designs. Bathroom Design Tips Decorative Concrete Bc An Inexpensive Way To Get A Designer Pathway How To Find A Good Logo Design Services Company Stay In Style With Designer Clothes Designs Of Which Consist Of Ruby For You To Oxidation Web Design Service:- Go For The Best One Notion For How To Design Fashion Sketches Fast Loans No Credit Check- Loan Designed To Help Bad Creditors Design Your Place In A Royal Way