Importance Of Way Finding Signage, Gateways And Banners

Signs can be any symbol, action, event, pattern that give us clues about something

. This clue helps you to find a particular way, thing or a goal. Signs are very helpful in communicating your message. Signs can be seen at road junctions, parking and streets, cross walks and at many other places. Signs are used for a special purpose. Some signs are used to provide information and some are used to show way. Signs play an important role in our life but they are mostly overlooked.

In ancient times signs was the only medium of communication. Our development and communication mode was developed by signs. Symbolism has been an important part of human culture. In the Paleolithic Age around 18,000 BC, many cave paintings were drawn. This illustrates how early symbolism was practiced. It was not only used for artistic expression, but also played an important role in communication.

When you visit to a new city, a welcome gateway of the city greets you. Welcome gateway makes the work easy of tourists and residents. It shows or navigates the path. When you visit to a new town it becomes tough to reach to a specific place. With the help of gateway, you can reach to a particular place easily. Gateway works as your friend who guides you to the right path.

Way finding signage is very common these days. Way finding signage can be seen all around the city. They show you the path to reach to a place. Arrows are used in the signage which show points to a direction. This direction takes you to the exact place. It is also used in buildings, malls and stores which help you to reach to a shop or a store.

Banners are very famous mode of marketing and advertising. They are being effectively used for advertising and promotion. Banners are very helpful in communicating to the audience. Banners are durable and affordable. They are easily available in the market and work great at drawing attention of the people. You can implement signs in your banner designs to make it more effective. Using appropriate signs can replace lots of text and you can communicate your message right to your target audience. You can design and develop your own signs and implement them in your banner designs. Also you can include relevant images, call to actions and attractive colors to complete your banner design.

by: Juan Schaar

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