Importance of Authentication Software in E-Commerce

Avoiding fraudulent transactions is important in the interest of both customers and online merchants

. Also, card issuers are looking to reduce the occurrence of fraud online while trying to expand usage of credit cards for online shopping. Therefore, an effective standard for e-payment card authentication and fraud reduction, for both card issuers and online merchants, is a flexible, robust, and efficient authentication solution that can make customers' online experiences more enjoyable.

Importance of Authentication Software in E-Commerce

By: lisasmith

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