Importance of Authentication Software in E-Commerce

Importance of Authentication Software in E-Commerce

The evolution of e-commerce over the years is proof enough of the popularity of online businesses. Increasingly, people resort to online shopping, and businesses also find this avenue to be highly lucrative. However, the safety of the data being transferred online during transactions remains questionable. This is because sophisticated cyber attacks have been posing a major threat to online businesses, especially those that accept payments over the internet.

Sharing credit card numbers, PIN numbers and account information online is always a risk. A sure way for online merchants to prevent theft or misuse of account information is to resort to efficient authentication software with advanced online fraud detection and strong authentication capabilities.

While many online businesses have incorporated secure ecommerce with advanced ID authentication to safeguard customers' confidential data and instill confidence in them, the software used often fails to address several issues, thereby making e-commerce sites a vulnerable target for online fraud. Some threats that remain unaddressed include:

SQL injections which are aimed at divulging sensitive information and getting access to areas considered highly confidential

Hacking into the program base of an e-commerce website to alter prices of commodities

Cross-site scripting often used as a way of hacking into accounts to gain confidential information including account numbers, PIN numbers, etc.

Remote command execution used by hackers to tamper with operating systems by using prohibited commands from remote servers

Weak password verification procedures

To address these issues, a robust cloud-based authentication system is a prerequisite. Such a system can help build a cohesive, comprehensive authentication strategy and can also offer the following benefits:

Ensures complete security in your online business

Detects fraud by quickly and easily authenticating anyone's identity

Eliminates redundant authentication costs by using a comprehensive verification technique

Builds trust and confidence of customers towards your business

Avoiding fraudulent transactions is important in the interest of both customers and online merchants. Also, card issuers are looking to reduce the occurrence of fraud online while trying to expand usage of credit cards for online shopping. Therefore, an effective standard for e-payment card authentication and fraud reduction, for both card issuers and online merchants, is a flexible, robust, and efficient authentication solution that can make customers' online experiences more enjoyable.

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